Department: Office of University Relations - 25800
Brief Summary of Work for this position:
The Chief Marketing and Communications Officer (CMCO) will lead the creation and execution of a comprehensive strategic communication and marketing plan that includes clearly defined and measurable objectives and timelines, consistent with the university strategic plan. The plan will build on existing strengths while using new technologies to deliver positive messages that advance UNCW's reputation as a national university; convey institutional policies, position the institution, and convey decisions to the stakeholders and the public; and adhere to the highest ethical standards.
The Chief Marketing and Communications Officer reports directly to the Chancellor and serves as a member of the Chancellor's senior leadership team. The CMCO will serve as a principal staff liaison to the External Affairs Committee of the UNCW Board of Trustees. The CMCO will also provide leadership to a cross-institution team by bringing together strategic communications and institutional marketing representatives to address university-wide initiatives.
The CMCO leads a departmental team of 4 direct reports and a total team of 20 staff and has departmental responsibility for university communications and marketing and professional development of the team.
The Chief Marketing and Communications Officer must be a collaborative and visionary leader with a demonstrated record of success in developing and implementing multi-faceted communications and marketing efforts that position and elevate the perception of an entire institution or organization with multiple audiences. Individuals with a track record of building organizational structures that support the larger strategy are desired. Experience in higher education is strongly preferred and significant experience leading a complex marketing and communications office is required. Bachelor's degree required; advanced degree is strongly preferred.
Minimum Education and Experience Requirements:
Related master's degree and three years' or greater of related professional is required which should include some supervisory or management experience, OR a related bachelor's degree and five years directly related professional experience that includes some supervisory and management experience may be substituted in lieu of a master's degree.
A proven track record of creative and visionary leadership in the development of communication and marketing plans in coordination with multiple stakeholders across the institution and the larger UNC system of higher education;
Excellent communication skills, particularly able to persuade and explain, and to communicate in words and images in print, digital and social media;
Analytical skills and ability to effectively lead a metrics-driven approach to evaluating efforts;
Ability to serve as a strategic advisor to the chancellor and senior leadership on issues of communication and institutional reputation;
Exceptional organizational skills, including the ability to manage multiple tasks and priorities simultaneously;
Ability to represent UNCW effectively at the local, state and national level;
Talent for developing and retelling stories in support of a brand;
A track record of being adept and creative with emerging technology and willingness to learn new skills;
A record of success with innovative uses of social media in an integrated communications and marketing plan;
Deep knowledge of media relations and public relations strategies;
Experience developing and implementing crisis communications and reputational management plans;
Skills to build compelling internal communications plans;
A thorough understanding of traditional and emerging media, and a comprehensive understanding of the communications process, from creative conception through fulfillment;
Strong project and resource management skills;
Experience leading and developing complex, diverse creative teams;
Ability to forge strong partnerships with internal and external constituencies;
Understanding of trends in higher education and the ability to deliver innovative communications to segmented audiences;
Demonstrated record of embedding inclusive excellence into teams and institutional messages;
High level of cultural competence, an inclusive approach to customer service, able to build awareness of diverse individuals and groups;
A track record of collaborative teamwork;
Reliable judgment, trusted discretion, strong interpersonal skills to relate to numerous and varied constituencies of the university;
A collaborative and collegial persona; and
High energy, passion, and comfort with ambiguity.
Required Certifications or Licensure:
Primary Purpose of Organizational Unit:
The Office of University Relations (OUR) serves as UNCW's hub for internal/external communications and marketing. OUR is committed to enhancing UNCW's brand awareness through engaging messaging, dynamic print and digital collateral, and vibrant videography and photography. OUR collaborates with faculty, staff, students, the community, and the media to promote key university initiatives, research and achievements.
At the University of North Carolina at Wilmington (UNCW), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.
About The University of North Carolina at Wilmington
The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.UNCW has been part of the University of North Carolina System since 1969.