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What you’ll be doing...
Verizon's Digital Marketing Center of Excellence is hiring a Search Engine Marketing Strategist to execute paid search marketing from planning, investment and partner management perspectives. You will support the paid search function at Verizon, partnering closely with other media managers within the Digital COE. You will bring strong drive and curiosity to build a world-class performance marketing organization, with a focus on the ever-evolving search marketing landscape.
Building and managing SEM functions for multiple units within Verizon Consumer Group or Verizon Business Group.
Managing relationships with all external search partners.
Participate in the development and implementation of online marketing strategy.
Executing, optimizing and reporting on SEM campaigns.
Collaborating across teams and channels to develop holistic strategies and tactics.
Seeking opportunities to innovate and trial new approaches to paid search
Making recommendations on how to grow brand awareness, increase engagement and drive sales online
Improving search-related activities through ongoing analysis, experimentation or optimization tests, using A/B or multivariate methods.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Four or more years of relevant work experience.
Marketer/agency/consultative services experience in SEM.
Experience with search analysis and reporting, and managing the execution of search campaigns.
Experience with primary buying platforms and formats (Google Ads, Search Ads 360, Bing Ads, PLAs, Shopping engines).
Experience analyzing data, monitoring campaigns for optimizations, and ensuring campaign goals are fully met.
Experience maintaining invoice reconciliation and a dedication to maintaining accurate financial records.
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
Even better if you have one or more of the following:
Six or more years of relevant work experience.
Working knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, and CPA), etc.
Experience leveraging data as a guide for strategy and decision making.
Fluency in data-driven targeting and reach strategy.
Data visualization experience.
Experience with shopping feeds
Solid communication skills
Excellent problem-solving and critical-thinking skills
Ability to manage projects across multiple stakeholders.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).