This position will generate strategies for enhancing the university brand awareness, increase the overall university visibility, and supporting enrollment efforts. Strategies may include email campaigns, direct mail, website marketing landing pages, SEO, social media, and paid digital campaigns. This role will also provide analytic reports on university web pages and email campaigns to stakeholders. Using analytics this position will give guidance to the marketing and content team on which web pages should be updated or created to implement a SEO strategy. The Director of Marketing and Analytics will also support efforts to enhance awareness with prospective students, and parents of prospective students by supporting the communication plans for both undergrad and graduate admission with the assistance of the Director of Content and the marketing managers. This position will also have five direct reports; three marketing managers, and two social media specialists.
Department: Marketing and Communications
Position Category: Full Time
Education & Experience:
Bachelor's degree — preferably in marketing, communications, analytics or related field is
required, or the equivalent combination of education and work experience. Master's degree preferred.
Knowledge & Skills:
Must have at least 5 years experience in marketing, advertising, enrollment campaigns, SEO, and analytics. Proficiency with office productivity software (Google Apps and Microsoft Office), Google Analytics, social media and other digital ad buys, working knowledge of a marketing email platform, management experience, and project management skills are required.
Illinois Institute of Technology is a national, technological, Ph.D.-granting research university, with world-renowned programs in engineering, architecture, the sciences, humanities, psychology, business, law, and design. Founded in 1940 and tracing its roots back to the 1890s with the foundings of Armour Institute of Technology and Lewis Institute, IIT brings a focused, interdisciplinary approach to education, including the Inter-professional Projects Program. With five campuses throughout the Chicago area and alumni around the world, IIT pairs the educational and cultural experiences of America's Second City with the small feel of an undergraduate population of just over 2300 and total population of just over 7400.