The Media Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts. We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.
We are looking for a Manager to manage the day-to-day relationship with clients in our travel vertical, and lead a cross functional analytics team to execute reporting, insight generation, and a testing roadmap. This individual will need to partner with the digital media teams and our travel clients, to consult on best practices both within the vertical as well as analytics.
Primary point of contact for clients in the travel and hospitality vertical, internal stakeholders; and manage day-to-day communications
Architect solutions based on clients' business goals and objectives
Translate requirements into analytics roadmap and delivery plan
Lead cross-functional team and manage end-to-end delivery chain
Deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior and performance data
Design and execute measurement frameworks, test/learn strategies and optimization scenarios to optimize clients' media performance
Manage analysts and provide thought leadership, coaching/mentoring and career advocacy to junior team members
Bachelor's Degree in Statistics, Economics or related field required; advanced degree preferred
5+ years of work experience
Working proficiency of digital marketing channels (Search, Display, Social, Video and Email)
Experience managing projects that range from several weeks to months, that involve associates across various teams
Experience managing a team of associates or other quantitative thinkers
Experience designing and measuring media as well as audience-based test plans for multiple channels for multiple campaigns
Excellent written and oral presentation skills, with previous experience presenting work products (analytics/marketing) to VPs and above
Expertise in problem solving across multiple verticals, channels and business problems
Advanced knowledge of SQL, Tableau and Excel
Advanced knowledge of R and Python
A strong understanding of relational databases, marketing technology and audience-based platforms (Google, Facebook, Adobe, Salesforce, Oracle, etc.)
Previously interacted with external clients or 3rd party vendors managing relations, scope and work product throughout the relationship
Ability to efficiently summarize and report on company revenue production and quickly identify revenue improvement opportunities
At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions and support our goal of being a great place to work.
All your information will be kept confidential according to EEO guidelines.