Highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects/analysts to greatness. The Digital Media Analytics Lead Analyst is focused on supporting our Digital Media business (PPC/SEO, Display, Paid Social) within the Performance Media Analytics group. The position will be providing analytic direction on strategic clients and helping guide analysts to improve our clients' digital marketing programs. The Digital Media Analytics Lead Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our clients' digital measurement. They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries.
Architect solutions & provide recommendations that drive results on client campaigns & objectives
Develop custom performance reporting and analyses across multiple channels/clients
Project manage the coding of models in SQL/Hadoop-Hive and SAS/R/Python
Work with various internal stakeholders to ensure projects are completed in a timely manner
Quickly understand multiple data sources and develop methodology for joining data that will add value
Bachelor's Degree in Statistics, Economics or related quantitative field required; advanced degree preferred
3 - 5 years of experience in digital marketing
Demonstrated proficiency in multiple digital marketing channels
Understanding of relational databases and familiarity with data processing
Experience with high-level scripting languages
Experience managing a team of analysts or other creative thinkers
Quantitative field academic/professional experience (Mathematics, Statistics, Economics, Finance, Engineering)
Experience with digital marketing or web analytics preferred (Omniture, CoreMetrics, Google Analytics, WebTrends, etc.)
Media Platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.)
CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.)
Excellent written and oral presentation skills
Strong problem solving and consulting skills
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.