The Director of Digital Experience Strategy is the kind of marketer that wants to see the data, who questions every assumption and chooses an A/B test over a leap of faith, and have experience with how Digital Experience platforms like Adobe, Salesforce, Google, and others, and are familiar with advertising and CRM.
You will stop at nothing to inspire even more conceptual innovation and improvement. Reporting to the Digital Experience Practice Director, you will be a catalyst for creative results for clients, and inspiration for great work and culture internally. You will partner with the rest of our Experience Team to bring results across all industries. You will work both on client work and prospective business opportunities, balance is essential.
We find people-based insights that influence and inspire great experiences through customer research and analytics. We provide the brands the to empathize with their customers at scale over time through Personalization. We establish a strategy and framework for objective and measurable great experiences. We manage the process of making experiences measurably better and materially valuable for our clients through experimentation with Test and Learn programs
Lead the building and delivery of the strategy for digital experiences - mostly centered on Websites and Mobile applications.
Team Leadership, matrixed resource planning, being a mentor, P&L support, and business development
Manage people and projects including Personalization Strategy, Web and Mobile Strategy, Customer Research, and Conversion Rate Optimization to ensure strategy projects are performed correctly
Develop trusted long-term relationships with important client contacts and executives
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking
Identify essential data points and measurements to show the impact of our approach and strategy on our client's business
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
At Merkle, we are a team of dreamers, doers, and deliverers. We create exciting and meaningful customer-centric digital experiences for our clients. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization.
8+ years experience in data-driven marketing - with recent experience specifically in web and mobile
3 or more years working in an agency or consulting firm
Be an expert in the areas of digital marketing and CRM
Show an understanding of differences in marketing to customers in different markets and environments
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions
Experience translating data analysis into relevant marketing recommendations and presentations
High curiosity, drive, and determination
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $143,000 - $215,000, which is based on a wide range of factors that include relevant experience, knowledge, skills, and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
An essential part of our dedication to fun and active lives is ensuring our employees live to their fullest potential. Working here means we've got you covered for medical, dental, vision, disability, and life insurance with outstanding coverage at very affordable premiums. Add to that our 401K savings plan with a company match of up to 50% on each dollar contributed up to 6% max. We get that family is the most significant commitment of all. We make it easier to work with paid time off, and paid family leave.
Employees from diverse or underrepresented backgrounds are encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.