The Marketing Manager, Performances works closely with the Director of Marketing and the Associate Director to plan and execute marketing campaigns that achieve revenue and attendance goals. The Marketing Manager, Performances will act as project manager for the production and delivery of traditional marketing collateral as well as digital, photo and video assets that are the basis for marketing campaigns that promote a broad range of MCB performances, events and initiatives. Responsibilities include interpreting briefs, managing timelines, liaising with external mailing houses, printers and theaters, traffic management, routing projects for approvals across departments and other related duties.
This role requires the ability to manage multiple projects concurrently with meticulous attention to detail and a high level of accuracy. An individual with excellent organization skills and energy will thrive in this multi-faceted role and fast-pace environment.
Great interpersonal skills and a can-do attitude are essential for success, as this role collaborates with numerous departments across the company including Customer Relations & Box Office, PR, Production, Artistic, Development, Special Events, MCB School, and our partner theaters. The ideal candidate will add to the fabric of this close-knit team, eager to assist colleagues whenever help is needed and enjoy collaborating on a multitude of projects.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Campaigns and Projects • In collaboration with the Director of Marketing and Associate Director, create and develop strategic initiatives for subscription and single ticket campaigns • Acting as the project manager, work closely with Director of Marketing, venues, digital agency and media planner on advertising schedules, execute initiatives ensuring print and digital marketing assets are delivered on time. • Coordinate the production of traditional and digital collateral, including but not limited to: brochures, rack cards, print ads, venue signage, outdoor advertising, videos, social media content, static and dynamic digital display ads, event collateral, invitations, merchandise and more. • Work closely with the Director of Marketing on the coordination and execution of photo shoots. • Work closely with the MCB in-house Graphic Designer to set priorities, ensure tasks are completed on time and efficiently as well as maintaining brand guidelines and quality control. • Ensure adherence to brand guidelines, proof read and review all campaign assets for quality control and consistency. • Take ownership of the approval and proofing process for marketing collateral. Work with Development department to ensure correct donor and funder acknowledgments are included. • Coordinate the print process and complex mailing projects as part of MCB’s subscriptions and singe ticket marketing campaigns, working with internal team members, external printers and mailing houses. • Negotiate with vendors and source quotes to ensure effective budget spending, quality of projects and attentiveness to timelines/deadlines
Content and Publications • Work closely with the marketing team to develop ideas and coordinate production of engaging content for MCB’s owned channels, from ideation to execution. • Schedule interviews with necessary dancers/visiting artists/faculty/staff. • Source/research necessary assets needed, e.g. images, music tracks, archival footage. • Project manage the creation of MCB digital program books. • Proof read program books and review designs for quality control. • Manage trafficking and sign-off from internal stakeholders. • Coordinate design and production of performance casting sheets and program sheets.
Photography and Video Asset Management and Archiving • Coordinate the management of the MCB photo and video library, including photo credit documentation. • Coordinate photo approval process from artistic staff and dancers. • Distribute approved photo and video assets internally in a timely manner. • Coordinate company photographer/videographer assignments.
Department and Relationships • Play a key role in the Marketing and Customer Relations team, contributing to marketing campaign planning and the collaborative working style of the team. • Undertake marketing related tasks/support and ensure effective liaison and collaboration with MCB departments at all levels, including for Development, Box Office, School, HR, Artistic.
General • Manage and the processing of invoices for the departmental marketing expenses and track expenditures against budget. • Maintain and update the organization of internal asset management files and keep the filing archives accurate and up to date at all times • Adhere to Company brand and tone of voice guidelines as outlined in various marketing strategies for all communications. • Be an active participant in agreed cross-departmental teams. • Other reasonable duties as required.
Essential • Minimum of 3 to 5 years’ professional marketing experience in the arts and culture/events sector; some experience in an agency setting or working with creative/media agencies is desired. • Proven skills and experience in the execution of marketing campaigns. Proven project management experience in setting priorities, developing schedules and monitoring progress toward goals. • Knowledge of graphic design process, briefing process, pre-press requirements for print and mailing process, photo shoot production. • Ability to manage complex projects with multiple stakeholders, excellent time management skills, and demonstrated ability to work independently. • High level attention to detail, excellent copy writing, grammar and proof-reading skills • Excellent interpersonal and communication skills including the ability to deal with a wide variety of stakeholders internally and externally. • Experience in handling agency and supplier relationships • Excellent PC IT skills including proficiency with Microsoft Office Suite and project management software (e.g. Asana) and an ability to learn new programs if required. • Ability to work independently towards deadlines, to collaborate as part of a team and to solve problems and generate solutions.
Desirable • Knowledge of Adobe Creative Suite (Indesign, Photoshop, Premiere) • Editing skills and some knowledge of Final Cut Pro X or similar • Bilingual
This job description describes the broad scope of the role and is not an exhaustive list. It may also change from time to time with due consultation to meet the changing needs of the business.
To apply, please email: 1. Resume 2. Cover letter briefly outlining your experience specifically in relation to the essential qualifications listed above. Applications will not be considered if they do not address the essential qualifications. 3. Two examples of creative projects you have worked on, describing your role in each. (links or attach
Miami City Ballet (MCB) was founded in 1985 by philanthropist, Toby Lerner Ansin, and Founding Artistic Director, Edward Villella. The Company’s repertory of 100 ballets, including 13 world premieres, was built upon George Balanchine’s neoclassical catalogue and gradually expanded to include seminal classical works and ground-breaking new choreography. MCB’s expansive selection of dance works contributes to the growth of the field highlighting South Florida as a global cultural hub, and provides residents and visitors alike with the opportunity to experience genre-defining artistry.
Each season, MCB presents mainstage performances in Miami-Dade, Palm Beach, Broward, and Collier Counties, serving approximately 120,000 patrons through three diverse repertory programs; the treasured holiday fairy tale, George Balanchine’s The Nutcracker® and a burgeoning roster of touring engagements throughout the United States, Canada, and Europe.
Concurrently with being at the forefront of artistic excellence, MCB embodies the belief that ballet is for everyone, and strives to be a national leader in diversity within classical ballet. MCB’s roster of 50 dancers represents some of the most ste...llar talent from around the world, with many having trained at world-famous programs including the School of American Ballet, San Francisco Ballet School, and Joffrey Ballet School; as well as the abundant talent pool from Miami City Ballet School. Among their many exceptional talents, their strength also lies in the fact that they look like our uniquely-diverse South Florida community—allowing audiences near and abroad to relate to the artistry that is presented onstage.