Sr. Digital Content Manager - University Communications and Marketing
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2017341
Carnegie Mellon University is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and culture marked by passion, ambition and a deep, practical engagement with challenges facing society. University Communications and Marketing is seeking a Senior Manager, Digital Content to join our team.
The Senior Manager will be a subject matter expert in the areas of website content strategy, content creation, and information architecture, working directly with university units to help identify their site goals, content structure and execution plan. Consults across the division, and across the university, working with leaders, faculty and students to fulfill shared goals.
The Sr. Digital Content Manager will be a subject matter expert in the areas of website content strategy, content creation, and information architecture, working directly with university units to help identify their site goals, content structure and execution plan. Consults across the division, and across the university, working with leaders, faculty and students to fulfill shared goals.
Core responsibilities will include:
Provide content strategy and information architecture for new and existing university web properties
Build websites and webpages within university content management systems, including choosing appropriate visuals and copyediting with attention to web writing best practices
Site planning and information architecture. Creates a site plan to achieve those goals and meet audience needs.
Reviews new sites' goals, audiences, objectives and any related metrics.
Identifies key metrics required to evaluate content performance
Leads SEO strategy, and works with writers and analysts to provide advice on optimization.
Ensures that all marketing assets are consistent with overall business objectives and reflects university's style and voice. Ensures white hat SEO tactics are implemented in content publishing
Other duties as assigned
You must demonstrate:
Demonstrated search engine optimization skills
Excellent writing and editing skills
Excellent project management and organizational skills
Deep knowledge of SEO best practices
Knowledge of information architecture best-practices
Experience working directly with clients and helping them achieve their content goals
Experience working with Google Analytics or other analytics platform
Adaptability, excellence, and passion are vital qualities within Marketing and Communications. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of diverse audiences. We are looking for someone who shares our values and who will support the mission of the university through their work.
Bachelor's degree is required. A degree in digital marketing, communications or other relevant field is preferred.
A combination of 5-8 years of experience is required in the following areas:
Search engine optimization experience
Project Management (experience managing small to large scale projects)
Experience in higher education is preferred
Experience managing and mentoring team members (direct supervision preferred; indirect supervision considered)
Successful background check
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Those granted an exemption must comply with all applicable COVID-19 mitigation requirements, including use of facial coverings, daily self-assessment and weekly Tartan Testing.
Staff - Regular
Full Time/Part time
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.