Global Marketing and Communications is seeking a Marketing Manager (Communications Associate)who willreport to the Director of Integrated and Digital Marketing, and will lead program marketing and promotion efforts at the Johns Hopkins Carey Business School. In close coordination with other marketing and communications staff, they will lead the marketing plan development and execution of assigned programs, partner on efforts related to the agency relationship and media plan development across the span of both traditional and digital media, the website content and messaging, the marketing ROI, and will advance the relevant market research. They will be a champion for Carey programs and will ensure all relevant partners including Admissions, Programs, Student and Marketing teams are fully aware of all marketing plans related to all assigned programs.
Specific Duties & Responsibilities:
Lead the day-to-day creation and management of marketing plans, media, web, public relations and marketing agencies related to assignments by working with the broader marketing and communications department
Lead all acquisition and retention marketing efforts across all traditional and digital mediums
Lead the development and execution of marketing strategies and plans including leading the media planning and buying efforts with an external agency across all digital, traditional, events, partnership, cross promotion, etc. marketing tools
Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools) to drive results
Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads and engagement with participants
Measure and analyze campaign data and make adjustments to continue to drive ROI
Drive implementation of best practices through all paid/unpaid channels
Manage forecasts and marketing budget, inclusive of agency hours
Organize promotional events for prospective students (MBA Summit) as needed and ensure prompt delivery of materials and merchandise
Develop creative briefs for both internal and external stakeholders to ensure all marketing materials and program messaging are created and accurate
Ensure brand consistency across all marketing activities within assigned programs (e.g., website, emails, social media, events, flyers, etc.)
Fully understand competitive landscape, monitor, report and provide marketing insights working in concert with market research analyst
Analyze marketing plan and performance using KPI's, ROI analysis and apply learning in new planning
Minimum Qualifications (Mandatory):
Bachelor's Degree in related field
Four years related experience
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula*
*JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
** Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Bachelor's Degree in Marketing or Business
7+ years' experience preferred
3+ years digital marketing experience (e.g., SEM/SEO/Email/Social/SMS/web) preferred
Special Knowledge, Skills & Abilities:
Excellent ability to develop strategic integrated multichannel marketing plans and outstanding ability to execute against those plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Experience in optimizing marketing funnel from brand/program awareness to conversion to retention
Excellent understanding of lead generation conversion funnels
Superb understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
Demonstrated knowledge of the latest digital and integrated marketing tools
Experience in working with automated customer relationship management (CRM) systems
Experience with Slate a plus
Self-starter and can lead independently and proactively
Results-oriented with high standards for self
Proven experience in hiring and managing external media agencies
Ability to identify research needs and work with resources to gain the knowledge needed
Proven track record of success with paid digital marketing tools and strong consumer instincts
Strong analytical skills, problem-solving, and high attention to detail
Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders
Classified Title: Communications Associate Working Title: Marketing Manager Role/Level/Range: ATP/04/PD Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: Monday - Friday, 8:30 am - 5:00 pm Exempt Status: Exempt Location: JH at Harbor East/Hybrid Department name: Marketing & Communications Personnel area: Carey Business School
The successful candidate(s) for this position will be subject to a pre-employment background check.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.