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Senior Brand Manager
Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.Lead digital marketing campaign & all digital activities on social media page, brand site, EC page... by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention.Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and m


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