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What you’ll be doing...
This role is a blend of marketing, consulting, and predictive analytics. The Analytics Principal is an integral part of the Marketing Effectiveness team tasked with developing analytical processes designed to deliver high-quality insights that enable Verizon to improve how marketing investments impact business results. You will work closely with marketing functions including media, brand/creative, and consumer insights along with business teams, financial planning & analysis, and external partners to proactively develop and manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.
Manage, guide and build day-to-day analytics processes including activities such as data identification & collection, analytics design, marketing mix model development, implementation & maintenance of new analytic approaches, interpretation of findings, and coordination with strategy & insights teams.
Help build a best-in-class analytical roadmap that obtains both short-term and long-term objectives required to be a center of analytic excellence.
Lead the team efforts in delivering improvements in decision-making and business strategies via advanced analysis including Marketing mix, clustering, segmentation, point estimation, design experiments, etc.
Work in close collaboration with Marketing Effectiveness team members and other internal partners to leverage expertise in data management, advanced marketing mix modeling, scoring etc., in order to develop key insights.
Lead the design, implementation, and interpretation of advanced multi-factor experiments to evolve testing approaches.
Present complex statistical concepts and research results to the non-statistical audience.
Lead the deck preparation by both providing direction to junior team members as well as be willing to roll up the sleeves to create the presentation.
Help foster a continuous test & learn culture and process - i.e. rapid-cycle learning.
Continually broaden and strengthen knowledge of analytical methods, vendors, and tools.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience in analytics across marketing, finance, and strategy.
Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions.
Even better if you have:
Proven analytical skills in understanding and interpreting quantitative data, constructing marketing mix models, providing clear output to identify trends, interpret findings, draw insights, and formulate recommendations.
Ability to successfully develop, maintain, and interpret complex analytical techniques and insights.
Ability to identify, prioritize, design, develop, and implement advanced analytical solutions to complex business problems/opportunities.
Experience developing solid engagements and partnerships with business partners to facilitate and accelerate the adoption of analytics in decision making.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).