Digital Content Marketing Specialist, Frank by OCBC
Location: Singapore, Singapore
Type: Full Time
Internal Number: 13228031
OCBC is looking for an ambitious and enthusiastic Digital Content Marketing Specialist for Frank. In this role, you will conceptualize, implement and manage digital content programs across Frank and third party digital/social media platforms. Programs and content need to enable the business to meet consumer acquisition and engagement targets mainly through owned and earned media. To be successful in this role, you need to balance creativity and data, and have a digital first mindset with a pulse on new technologies used by the Frank target audience. Responsibilities
Lead the website development programs with Design teams, craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Collaborate with partners and influencers to create high-quality content around topics relevant to the business and target audience.
Identify and execute opportunities to improve Frank and our content's search rank for key terms at the top, middle and bottom of our marketing funnel.
Keep Frank content optimized for social media content serving algorithms (Youtube, Instagram, FB, TikTok etc).
Sustain and develop the company's voice across all content that will drive consumer engagement.
Measure, track and refine Frank content via established and platform specific data metrics (e.g. SEO rank, CTR, views, impressions, conversions).
Team player with strong inter-personal and communication skills to manage internal and external stakeholders.
Desire and belief that finance can be a positive force in Singaporean society.
Demonstrated knowledge of behaviors, tendencies and preferences of Frank target audience on digital and social media.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
Hands on experience producing content (videos, podcasts, blog articles etc) relevant to the target audience.
Knowledge of the key concepts of digital marketing and the techniques to optimize content relevance (SEO, SEM, PPC, Social media content algorithms).
An analytical mind and familiarity in using data to optimize/scale marketing strategies.