Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
Our location in Alameda, CA currently has an opportunity for a Marketing Manager.
WHAT YOU'LL DO
The Marketing Manager will serve as a consumer marketing leader for the FreeStyle Libre continuous glucose monitoring portfolio in the U.S. and generate consumer demand by creating and executing strategies and plans that drive Awareness, Engagement, Trial, Advocacy and Loyalty. The Marketing Manager will be responsible for coaching and developing direct reports and will be responsible for:
Defining the Consumer Target
Generating consumer insights
Turning consumer insights into actionable BIG ideas
Develop the marketing strategy and plans and leading the team to execute the plans
Developing promotion strategy, tracking results and budget
Partners with Market Research, PR, Trade/Sales
Drives Owned, Earned, Paid Platforms
ACCOUNTABILITY / SCOPE/BUDGET:
Serve as product/market expert related to product positioning, competitive information, product performance, etc. Will be accountable for developing marketing strategies and tactics to expand the market for Abbott's product portfolio. Understand global business dynamics and competitive environment and potential impact on business unit results.
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's Degree required
Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence. Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis. Excellent oral and written communication skills, with the ability to interact effectively with all levels of management. Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization. Previous experience with product development (preferably in a technology driven business), marketing strategy, market research, business development and international business. Six years marketing experience with a minimum of four years in a commercial role including, product marketing.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
· Training and career development, with onboarding programs for new employees and tuition assistance
· Financial security through competitive compensation, incentives and retirement plans
· Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
· Paid time off
· 401(k) retirement savings with a generous company match
· The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: http://www.abbottbenefits.com/pages/candidate.aspx
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.