In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
Work you'll do
We are looking for an Audience Strategist - Manager who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation.
Assist and support the creation of audience strategy for retention, acquisition, prospecting, and opportunistic white space(s)
Assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation,
Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
Assist and support the creation of test & learn agenda in partnership with planning, investments, and activation teams,
Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookieless future,
Directs Data Scientists on queries needed for insight development and or custom audiences.
Review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.
Create a story around the insights and how they impact the recommended strategy; provide a rationale on how meaningful it is to business outcomes.
Client facing packaging and presentation of insights in visual format.
Understand when and how to incorporate relevant macrotrends into audience understanding, story and strategy.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Omnichannel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Required Skills / Experience
Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field
3+ years' experience in audience and data strategy applicable to marketing and/or media
Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ...)
Strong analytical, critical thinking, and problem-solving skills
Strategic Thinker & Doer
Strong speaking and written professional communication skills
The ability to thrive in a fast-paced and deadline-driven environment
Growth mindset, exhibits curiosity and excitement to learn
High sense of accountability and ownership
Collaborative with a partnership mindset
Must be able to travel up to 30% of the time
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.