Drive development of system Brand and Marketing operation processes for strategic initiatives and critical projects by structuring complex activities into phased workstreams and deliverables. Direct appropriate governance cadence and successful initiative tracking system to ensure project goals and objectives are achieved within the project scope and timeframe established.
Responsible for internal marketing team communication strategies to drive alignment across the united corporate and CFD teams as well as all marketing leaders systemwide. This is to include communication needs outlined by the sr. manager of consumer and brand operations, such as emails, newsletters, articles, and presentations ensuring the planning, development, and execution of marketing communications reinforce a positive image, support change management needs, and are clear, disseminated in a timely manner, and consider all audiences/levels in the market to address unique needs.
Align with sr. manager of consumer and brand ops and VP of brand in development, management and execution of the chief brand and consumer officer’s agenda and strategy and leadership of departments and initiatives to include partnership with internal and external entities. Serving to build continuity, create presentations, and oversee senior executive and other leaderships meeting agendas to ensure topics are brought for review in alignment with timelines and follow up activities are executed appropriately.
Develop systems and manage processes to strengthen marketing leadership’s effectiveness, development, leadership pipeline and network.
Lead projects as needed to support marketing leaderships’ strategies; Identifies specific plan deliverables, milestones, and required tasks needed for individual project success; Leads the development of project plans, timeline, and status updates; Maintains standards and templates; Provides timely, relevant updates to varying audiences.
Partner and engage with marketing and communications colleagues including teams within the corporate strategy teams; Partnering with key leaders across the organization to provide solutions, foster collaboration, and build relationships to thoroughly understand and meet needs and objectives and to create plans specific to the needs identified, provide updates on results and adjusts strategy and communications approach as necessary; Engage stakeholders and subject matter experts in meetings to better understand how to more effectively support marketing leadership and their competency development.
Oversee change communication efforts in marketing related to technology updates, new system-wide policy and process implementation, and execution of the strategic initiatives with communications such as emails, toolkits, and other mediums.
Develop and oversee process to clarify, research, communicate, and document the requirements of requests/issues; track and manage questions, concerns, and requests to ensure timely and agreed issue resolutions and solutions, in management of positive stakeholder experiences; Identifies, tracks, and reports issues and risks to ensure appropriate resolution strategies are employed; Assists in identifying and analyzing risk mitigation tactics.
Provide direct oversight to the chief brand and marketing officer executive assistant.
Shows flexibility and tolerance for ambiguity and varying priorities.
Recommend actions and exercises discretion regarding key business processes; Shows initiative and acts independently to resolve problems, manage multiple priorities, and follow through on projects/tasks to completion.
Actively manage service provider / vendor relationships to resolve issues and facilitate escalation as necessary. Remain abreast of national trends healthcare markets.
What You Will Need:
4+ years in healthcare and/or marketing experience or equivalent
Experience working with diverse teams, managing events and projects
The Manager of Brand and Marketing Operations leads advancement of the combined, corporate and CFD marketing operating model. Individual exhibits collaborative partnership with systemwide markets. Serves as a champion for marketing and responsible for building and maintaining strong lines of communication between stakeholders. Lead internal marketing team communications and build project management structures associated with successfully deploying marketing initiatives and strengthening the role of marketing leadership and the marketing operating model. Activities and competencies include: strategic communication, project management, building professional networks, change management, client management, and performance management. These activities include learning business operations and structures, championing brand and marketing development strategies, maintaining data organization, providing analysis, identifying and resolving issues and risks
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