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AVP - Digital Marketing - Martech and Media Platforms
Overall Job Purpose: 1. Take the lead in implementing MarTech platforms effectively, integrating with technologies and deliver use cases 2. Partner with OCBC agencies to develop Ad Tech integrations and run CFS acquisition campaigns 3. Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where MarTech can create value. 4. Participate in vendor selection processes to secure & implement best-of-breed applications with the OCBC MarTech stack Roles & Responsibilities: 1. Operationalize MarTech stack Maintain the MarTech stack to ensure effective data driven, personalized messages can be delivered and tracked across OCBC omni-c


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