Other Locations : UNITED STATES, UNITED STATES-NC-Charlotte, UNITED STATES-NY-SYRACUSE
Organization : Equitable
Schedule : Full-time
At Equitable, our power is in our people.
We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
The Marketing Communications Specialist is part of the Content & Client Engagement team, and will translate business strategies into key messages, develop marketing communication initiatives in support of those strategies, and execute as well as drive programmatic deployment that creates excitement, drives engagement, aligns teams and shapes culture. This organized and proactive individual will partner closely with internal and external business partners to foster awareness and sustain engagement throughout the organization and with our Field partners by broadcasting the execution of updates to marketing assets and deployment of campaigns that promote our strengths and values.
Develop and implement effective marketing communication strategies that build customer loyalty, brand awareness, and client satisfaction - internally & externally - with a detailed understanding of project's objectives, value, and priorities.
Writes and edits impactful and engaging content that effectively delivers for marketing and various stakeholders, audiences, and channels, ensuring a consistent brand voice, messaging, and business objectives.
Ensures marketing communication messaging and materials are high quality, accurate, appropriate and integrated with Firm priorities and themes.
Support as needed messaging for significant Marketing CoE announcements and other related materials and status reporting.
Communicates with Marketing CoE, business partners/stakeholders, SMEs, and vendors to plan and align content and manage an integrated Marketing Communications Calendar.
Track and analyze metrics related to content performance and engagement to guide effective sharing and define future marketing communication strategy and development efforts.
Skills required to ensure success include:
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.
Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Marketing Systems: Knowledge of components and functionality of marketing systems; ability to utilize an organization's marketing information systems in various business circumstances.
Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.
Bachelor's Degree required, preferably in Communication or Journalism
3+ years of experience in marketing communications
Proven ability to execute marketing communication plans
Strong listening and writing skills, and a natural capability to think strategically while delivering tactical results
Understanding of or experience working within a regulatory and compliance framework is a plus
Financial Services industry experience is a plus
At Equitable, we're a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .