As a vital member of the Annual Giving team in the Office of Advancement & Alumni Relations, the Digital Strategy and Engagement Manager develops and carries out an innovative new media strategy in alignment with, and in support of, annual philanthropy and engagement goals.
George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Position:
Reporting to the Director of Development, and in collaboration with the Assistant Directors of Annual Giving, the Manager will help lead, develop, design, and implement a brand-consistent and unified digital-first strategy to include email marketing, web platforms, social media, and mobile technologies. The Manager will work to implement a social/digital volunteer program in which they will identify prospective social media ambassadors, coordinate with these volunteers to promote the university and its fundraising initiatives at all giving levels, and steward these volunteers. Working with these volunteers, the Manager will play a role in the inner workings of crowdfunding campaigns, helping vet proposed campaigns; establish, maintain, and execute digital marketing plans for selected projects; and provide analysis after completion of campaigns.
The Digital Strategy and Engagement Manager will communicate to and engage with various constituents including alumni, donors, students, parents, families, and friends using current and emerging media platforms. This work will strategically support and enhance all areas of the Annual Giving program including marketing communications, volunteer management, alumni & student outreach, timely measurement tracking and analysis, and philanthropy.
The Manager will help to employ the best practices for engagement with all stakeholder groups, devise metrics, and consistently analyze the success of these efforts. They will undertake social media and mobile-first initiatives, developing and growing a robust and multi-faceted presence on leading social media platforms with the goal of raising awareness of the University's activities and moving constituents to feel more connected with their alma mater.
With guidance from the Director of Development and in collaboration with the Assistant Directors of Annual Giving the job duties are as follows:
Social Media Strategy Development and Implementation (30%)
Serve as administrator and provide oversight for Annual Giving social media properties including stewardship software such as mobile texting and video personalization;
Build, actively manage and maintain, digital and social media communities, and advise on the creation of new social media properties to meet the strategic needs of the organization;
Develop a strategy for long-term growth for audiences across social media platforms, utilizing tracking and insights to create new and rework existing plans;
Serve as Annual Giving lead in social listening and social media crisis management in partnership with University Communications and Marketing teams; and
Manage online advertising campaigns and sponsored content for Annual Giving and collaborators, providing oversight.
Websites, Apps and Mobile Technology (30%)
Provide project management for the creation of Annual Giving marketing and communications touchpoints online, while meeting Unit and program goals;
Serve as a counsel for Annual Giving crowdfunding projects;
Implement, maintain and troubleshoot digital platforms and tools including, but not limited to, ThankView, Anthology, Affinaquest, and Airtable; and
Tracking and analysis of all initiatives to meet predetermined metrics.
Digital Communications (20%)
Strategize email communications for Annual Giving programs;
Manage live/recorded video strategies and implementation for Annual Giving teams, being knowledgeable about and contributing to the strategy of current organizational initiatives and goals;
Collaborate with the Advancement Communications / Donor Relations team to produce and market digital videos;
Help manage eCommunications guidelines for Annual Giving, creating a standard of practices;
Serve as a contact for social media to engage and/or solicit constituents;
Help manage email outreach;
Stay on top of trends to ensure maximum open rates and reduce unsubscribes;
Utilize reports to help drive decision-making for future efforts;
Work closely with data analytics team to ensure high-level stewardship of collecting and improving quality of alumni and constituent data; and
Tracking and analysis to be used in consultation with leadership on new initiatives.
Digital Metrics and Analysis (20%)
Analyze digital marketing communications campaign performance and key learnings, as well as constituent feedback, to ensure continued progress or shift approaches;
Maintain and keep track of all digital marketing metrics (social, email, web) within Annual Giving; assess findings and utilize insights to help guide strategic decision-making, planning, and implementation;
Provide real-time analysis of digital programs and campaigns, troubleshooting areas of opportunity;
In concert with the Director of Development, produce an annual
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
• Widen your outlook of the world,
• Show you how to work and collaborate with people of differing views,
• Expose you to new perspectives from people with disparate life experiences, and
• Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.