The Content Specialist for Tenetâ��s Vital Marketing Group (TVMG) plays an important role in Tenetâ��s position as a consumer-focused healthcare organization. Tenet hospitals provide valuable programs, many free and covered services, and caring staff. This position is critical for helping the hospitals communicate the value they offer and providing an even better experience for the patients they serve.
Reporting to the Content Manager, the Content Specialist will produce educational and marketing content to help patients, prospective patients, and caregivers navigate through the complex world of healthcare with topics like heart care, cancer, knee or back pain, surgical weight loss and pregnancy.
This position also assists in shaping the voice of local brands, developing a content strategy that connects with audiences across multiple platforms, and ensuring content and experiences delight consumers while also driving growth for the organization.
Responsibilities and Duties
Develops content assets used for traditional and digital marketing channels, including websites, social media sites, video, email communications, collateral materials and publications. Reviews, edits and approves work from local marketers with a focus on quality, consistency, style and inspired expression of the local market and hospital brands.
Creates resources and interactive elements to attract interest and engagement among the hospitalsâ�� key audiences on the web and other digital channels and writes and/or edits material for multiple channels (print, web site, social), based on key messaging and brand guidelines
Writes, edits and creates ad campaign and content marketing materials in order to drive leads, subscribers, awareness, and/or other important metrics based on hospital priorities (examples include newsletter content, guides, video/radio copy, social media posts, educational materials, email sequences, direct mail packages, infographics, and web content for consumers)
Writes educational and marketing materials for healthcare consumers with a focus on key service line topics including, but not limited to heart conditions, cancer, back pain, hip or knee pain, emergencies and pregnancy
Assists in providing website content strategy including the integration of service line pages and the health library articles for use in the development of engagement-driving campaign landing pages informed by SEO best practices
Collaborates with designers, internal stakeholders, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audiences
Ensures content deliverables meet legal and compliance requirements
Works collaboratively with others to create unique, shareable content that evokes emotion on all platforms. Identifies engaging content, teaches others how to do so, and assists in developing a roadmap on how to meet organizational goals
Champions innovative and robust content initiatives employing a multitude of formats including editorial, video, infographics and data-driven pieces and stays abreast of industry trends, strategies and techniques ensuring that the communications strategies are on the forefront of modern delivery systems
Applies a holistic approach to creative content development, considering all available media; envisions ways to use existing content across multiple channels using creative production techniques such as graphics and new forms of media to enhance stories and content
Functional Area Outcomes and Expectations
Work closely with content manager to transform web copy into easily scannable, engaging and SEO-friendly content
Generate brand engagement and conversation with masterful digital storytelling
Ensure all assets adhere to highest standards of quality and compliance
Uphold brand and style standards as well as web content best practices
QA deliverables to ensure the highest standard of quality
Knowledge, Skills and Abilities
Outstanding writing skills across both traditional and digital media channels, as demonstrated by a portfolio of work illustrating an ability to maintain a big picture perspective, while remaining attentive to details and deadlines
Expertise in social media platforms (Facebook, Twitter, YouTube. Instagram, Pinterest, Snapchat, LinkedIn, etc.) and how each platform can be used as a communications vehicle. Demonstrated understanding of paid, earned and owned media integration
A proactive servicing approach and a strong sense of urgency to respond to matters on time with a collaborative style which engenders the respect of others. An active listener with exceptional oral and written communication skills
Ability to manage multiple tasks/deliverables simultaneously in a fast-paced environment
Ability to execute with minimal supervision
A focus on a team approach while also holding her/himself accountable
Required and Preferred Qualifications
3+ years of experience writing effectively optimized (web) content
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Working knowledge of Google Analytics
Required Education: Bachelor's Degree in one of the following areas: business, marketing, or another related area Preferred Education: Master's Degree in one of the following areas: business, marketing, or another related area
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be constructed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified
Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
Primary Location: Dallas, Texas
Facility: Tenet Headquarters
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.