In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
Work you'll do
The Senior Manager of Adtech Alliances and Ecosystems, is a key member of the Advertising Performance practice within Experience Management. S/he represents the group with critical advertising technology and media partnerships and will work closely with firm leadership, business unit product development/engineering, and finance/legal leads to successfully execute media and adtech alliance and ecosystem relationships to support complex business growth initiatives. Our advertising ecosystems involve many third parties.
Serve as the secondary and/or primary business development contact with our advertising ecosystem alliances, and industry organizations with responsibility for discussing business objectives, negotiating agreements, GTM activities and managing key performance metrics across our ecosystem of advertising partnerships and alliances.
Gain external and internal support to launch new advertising alliance activity, products or services through detailed assessment of benefits and risks. Develop business cases to size and support potential strategic partnership and technology opportunities
Work with firm innovation groups and business unit leadership across the firm to establish key performance metrics and reports for business objectives; provide regular updates to executive stakeholders on licensing and ecosystem portfolio and market activities
Manage ongoing relationships with advertising ecosystem partners ensuring continued expansion and development of business opportunities
Contribute to and participate in new business pitches to internal account teams to gain alignment from the account, and externally with clients to win new engagements. Support engagements that allow Deloitte to win operate work whereby we run key advertising analytical services for our clients.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Omnichannel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Creating Partnerships: You will identify, build relationships, negotiate and close new alliance GTM solutions and offerings with Deloitte and our advertising alliance partnerships.
Solution Delivery: You will be responsible for articulating to leaders of Deloitte and advertising ecosystem alliances, how our solutions will work together, pricing and scope of offerings, and how our products can and will be delivered be respective parties.
Relationship Management: As a trusted partner, you will develop key relationships with Deloitte's largest technology partners to win-over the mind share of these third-parties .
Thought Leadership: You will share your experience and expertise with internal and external stakeholders strengthening Deloitte's brand value across new partnerships
Identify criteria and structure to measure the success and impact of partnerships.
Communicate the status and performance of strategic partnerships to senior executives and colleagues at all levels of the organization and generate internal support for new business opportunities.
Support all aspects of a top tier relationship (executive meetings, business development discussions, contract negotiations, and long-term opportunity identification)
Ability to motivate and incentivize team members to drive over and above goals while being a strong cross-functional partner.
Lead strategic business arrangements and relationships for new business, service, product, and technology opportunities
Direct responsibility for managing the performance of current ecosystem relationships and influencing and executing changes as needed
Working closely with teams that are geographically dispersed, evaluate and negotiate key business parameters, licensing terms, ecosystems and development conditions based on P&L modeling, while managing operational c
Perform financial analyses and support other analysis and business planning as necessary
The ideal candidate will be an experienced business development, adtech and digital advertising partnerships manager who has a passion for structuring new data, content, technology and ecosystem and alliance agreements that drive innovation as well as monetization.
A proven track record driving deals to closure in a matrix environment with distributed leadership, and managing the ongoing relationship, with quantifiable results will be required
The successful candidate must have a strong desire to be working with the fastest growing businesses within the firm, and an understanding of information services, software, content, data/analytics platforms, adtech, marketing analytics, data driven digital advertisings solutions, and advertising and data sharing clean rooms.
A successful candidate will have a strong grasp of content/data product and professional services convergence to create compelling solutions, as well as an excellent understanding of information/content/technology companies and their strategic goals.
Must have 10+ years of business development or strategic alliance building experience withdigital advertising technology, adtech, and experience working with large digital advertising partners such as Facebook, Amazon, and Google
Bachelor's Degree in Business and/or Economics or Equivalent, JD or MBA a plus
Must be able to travel up to 25-35% of the time.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Smart business leader who can deal with complexity and think strategically as well as innovatively about a wide range of deals; experience in accessing, summarizing and reporting on financial and market-based documents
Solutions-oriented, with the ability to think fast and move quickly to find the right offerings that will meet partner needs
Ability to communicate the higher-level business and strategic goals of the organization to the external clients and existing and potential partners
Construct, qualify and maintain a robust and dynamic deal pipeline, optimizing deal conversion rates and delivering margins / deal profitability
Excellent problem-solving skills with the ability to pragmatically evaluate commercial concerns and customer/partner needs
Exceptional ability to plan and manage at both the strategic and hands-on operational levels
Acts as a catalyst and engages the team through his/her enthusiasm and excitement about the business and opportunity
Ability to exercise independent judgment and discretion in confidential matters of significance
Enthusiastic, dynamic, high-spirited, and collaborative; Ability to influence across departments within an organization
Possesses executive savvy, maturity and diplomacy skills without ego
High level of integrity, both personally and professionally; respectful of others
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