Wholesale Marketing Manager (ETF) - HSBC Global Asset Management
Type: Full Time
Internal Number: 13333936
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Global Asset Management, the investment management business of the HSBC Group, serves HSBC???s worldwide customer base of retail and private clients, intermediaries, corporates and institutions invested in both segregated accounts and pooled funds. Global Asset Management fulfils its purpose of connecting HSBC???s clients with investment opportunities around the world through an international network of offices in approximately 30 countries, delivering global capabilities with local market insight.
We are currently seeking a high calibre professional to join our team as a Wholesale Marketing Manager (ETF).
A key resource to work with the Head of Wholesale Marketing to drive marketing strategies for ETF to help achieve its business growth
Drive all marketing initiatives related to increasing the market share of HSBC Asset Management's ETF, as well as Hang Seng ETFs in Asia Pacific region ??
Develop marketing strategies of ETF to introduce this new capability of HSBC AM to retail, intermediaries and institutions for acquiring new business
Plan and execute campaigns via media, website, events, collaterials, eDM, etc. to raise the profile of HSBC AM???s ETF capability
Produce sales-oriented ETF capability/ product materials??
Measure and manage the costs, effectiveness and ROI of marketing activities
Build relationships with Investment Team, Hang Seng Investment Management, Compliance Team, Product Marketing Team, etc. to ensure marketing activities are smoothly delivered
Partner with Corp. Comms. Team to identify external and internal publicity opportunities
Manage external vendors such as agencies, media planner, production houses and printers
Ensure Global Standards are being practised and complied in day-to-day initiatives
Be the project manager to ensure deliverables are accurate and in a timely fashion
At least 8 years??? ETF marketing experience, preferably coverage of Asia Pacific. Experience in mutual fund marketing is also welcome??
Good knowledge of regulations in ETF within Asia Pacific??
In-depth knowledge of ETF product and mechanism, as well as the marketing landscape??
Excellent communications skill ??? written and oral English and Chinese
Good inter-personal skill. Ability to work with teams of different background??
Strong project management skill, deadline and detailed-oriented??
Excellent PowerPoint, Excel and Word skills
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