Associate Director of Digital and Multimedia Marketing (6077U), Haas School of Business 31460
University of California Berkeley
Location: Berkeley, California
Internal Number: 2864494
Associate Director of Digital and Multimedia Marketing (6077U), Haas School of Business 31460
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all. Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.
The Associate Director is a strategic thinker and marketing, web, and digital communications expert who is as passionate about providing a seamless, optimized web experience as she/he/they are about producing insights-driven impactful and persuasive brand marketing products and content that propel positive brand perception and affinity, and aid with conversion. This role will manage and optimize the full and complex set of Berkeley Haas WordPress websites, while also designing category-leading web and marketing products for Haas prospective students and clients.
Creates, develops, and implements comprehensive short and long-range strategic web, marketing, and electronic communications programs and projects.
Maintains currency with emerging and state-ofthe-art technical and other web- and marketingrelated technologies, requirements, and developments; and recommends or implements actions.
Creates, develops, implements and evaluates strategic high quality electronic marketing programs, projects, and campaigns.
Oversees the development of new technologies (for example, blogs, multimedia, et cetera) and effectively incorporates new technologies into strategic planning and, as appropriate, implements new technologies to enhance communications effectiveness.
Researches, develops, and produces web sites and marketing products, including content and design.
Researches, reports, and presents data insights on target audience needs, market and industry trends, and competitive websites and marketing products.
Maintains and develops complex web sites and other digital properties and marketing products with broad audiences and/or a high consequence of error.
Ensures promotion of 'brand' identity and maintains and monitors 'brand' communications to and marketing products for both campus and off-campus audiences.
Manages the ongoing content development and maintenance of digital properties.
Writes and configures complex material to utilize electronic communication resources to their full potential.
Develops and implements training and office hours as needed for web editors/owners.
Responds to sensitive public inquiries submitted via the web or e-mail, ensuring tact, diplomacy, and political acumen while maintaining institutional integrity.
Consults with management and other professionals to develop strategic marketing products and electronic communication plans, programs or projects, including new content, editorial practices and policies, innovations to ensure that electronic communication meets the campus needs and effectively delivers the desired message.
Processes the billing and payment of vendors, agencies, and other other providers of web, digital communications, and marketing products and services; tracks and reports estimates and costs.
Monitors, tracks, analyzes, evaluates, and reports on the progress and performance of web and marketing products and develops improvement recommendations.
Professional Learning and Growth
Embraces the principle of being a 'student always' by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor.
Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas.
Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie: MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB.
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
Advanced skill in creating effective web sites.
Advanced understanding of marketing insights and implementation, and of the technical language and requirements of the assigned work.
Advanced knowledge of digital communication media, including content management systems and / or relevant web applications used for web site production, and organization-specific computer application programs.
Advanced technical skills in computer applications for web production, image handling, publishing and design, presentation preparation, web interaction, and / or other state-of-the-art web communication capabilities.
Advanced skill to monitor and assess processes or services and make necessary improvements.
Advanced project management skills to complete projects within budget and time constraints.
Advanced interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions.
Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members.
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself
Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting
Bachelor's degree in related area and / or equivalent experience / training.
Advanced knowledge of the fundamentals of design and implementation.
Advanced understanding of organization's processes, procedures, and applicable rules and regulations for web communication.
Advanced knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communication can effectively convey and advance the message to various audiences.
Technical skills in video production.
Minimum five years of demonstrated experience in digital communications, web management, and/or marketing
Masters degree in related area / field of study.
Salary & Benefits
This is an exempt, monthly paid position. Annual salary will be commensurate with experience up to $127,300.00
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.
The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to March 2, 2022
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.