Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
The Director of Marketing is responsible for setting the Division strategic direction and tactical implementation of activities Including development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. Focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. The Director of Marketing is responsible for the product from identification of customer and market needs/wants, to concept and product development ,product launch, through and including product discontinuation.
WHAT YOU'LL DO
The Director of Marketing is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle,& provides similar leadership to product development team identifies new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets supports the commercial organizations in achieving Plan objectives, provides direction and input to all in-house groups that affect the successful achievement of business objectives.
The following are some of the key responsibilities: Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product.
This includes providing direction to the Commercial Areas/countries and all in-house groups.
External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
Offer leadership to R&D and support organizations throughout development cycle (e.g.,trade-off analysis across customer, financials, and timeline impacts).
Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
The Director of Marketing position differs from Area or country-specific Product Management jobs in three key ways: greater involvement in setting division-wide strategies (e.g. what products to fund), direction and leadership to the R&D organizations throughout the product development cycle (e.g., developing customer requirements), exposure to all international markets ,with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics
EDUCATION AND EXPERIENCE YOU'LL BRING
Minimum 7 years of marketing experience in medical, healthcare or consumer business. Medical device and diabetes experience desirable.
BA or BS in business, economics, life sciences, engineering or related field. MBA preferred.
Excellent communication and interpersonal skills. Strong cross functional team leadership skills. Strong strategic thinking and analytic skills.
What We Offer
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.