The Customer Strategy Senior Director will join a team of talented and experienced marketers that focus on helping Merkle clients achieve their business goals through deep understanding of their market and customers, Merkle's capabilities for online and offline marketing and our approach to people-based communications.
The Senior Director operates as a key member of our client account team helping to ensure that the programs we execute are based on our deep understanding of our client's business and strategic objectives. You must also show the ability to build strong relationships in order to become a trusted advisor to the client and Merkle account team. This role requires you to be analytical as well as creative in your thought process and have the ability to be nimble in your thinking about client problems. As a key leader inside of an account team you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution.
At Merkle "Strategy" means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Senior Director in the Customer Strategy team you must have demonstrate experience in CRM planning across addressable channels , development and management of campaigns that generate measurable ROI and have the ability to work across verticals. For this specific role, we are looking for significant depth in bank marketing including deposits, lending and payments.
The ideal candidate for this position must have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
Lead the building, development, and delivery of strategic omni-channel marketing plans.
Act as a subject matter expert, particularly in the areas of digital marketing and CRM.
Continually monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Show a strong understanding of differences in marketing to customers in different verticals and environments.
Develop trusted, long-term relationships with key client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
Manage team members to deliver strategy projects correctly and on-time.
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
Identify key data points and measurements to show the impact of our approach and strategy on the client's business.
Interpret data and marketing results into actionable audience-driven insights
Bachelor's Degree required.
12-15+ years' experience in data driven marketing - specifically CRM/ email / Online media / Offline media - with 6+ years of that experience in bank, credit card, or consumer finance marketing for a major financial services firm
3- 5+ years working in an agency or consulting firm.
Understanding of regulatory requirements associated with working with credit data
Proven experience in developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to drive decisions -proficiency in Excel and research tools a plus.
Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations - proficiency in PowerPoint a plus.
Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
Ability to leverage business experience / acumen to identify new business and marketing opportunities.
Strong listening skills to understand clients visible and invisible needs.
Must have superior multi-tasking, networking, time management and inter-personal skills.
Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
20-50% travel required (when safe to travel). Role may be remote but located within the US.
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $144-179k, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. Additionally, this position is eligible for discretionary bonus compensation. The company's bonus compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/