Media Director, Manager - Experience Management - Advertising Performance
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services, or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data, and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
Work you'll do
Deloitte Consulting is looking for an exceptional digital marketer with a strategic mindset who will serve as the day-to-day lead for internal account teams and communicate directly with the client. The Paid Media Supervisor will be responsible for understanding the client's business goals and challenges, developing holistic digital paid media strategy, and ensuring proper execution of integrated media strategies across paid digital channels such as (but not limited to) paid search, social, and display to drive performance. This role requires someone who can work closely with the channel, analytics, and audience lead to use data to provide strategic guidance on budget allocation, optimizations, and opportunities for growth.
Drive overall paid media strategy, budget allocation, and forecasting
Work closely with channel leads to create and execute digital tactics to meet client's businesses goals
Work closely with analytics team to analyze and utilize paid media data to drive strategy and uncover opportunities
Work closely with the audience team to ensure a holistic audience strategy is applied across all paid media channels
Work closely with advertising and marketing technology teams to utilize 1 st party data for media activation
Identify new opportunities within existing paid media channels and lead expansion into new digital paid media channels
Provide POV on industry changes, especially around data privacy
Cultivate and maintain strong relationships with clients
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Omnichannel customer engagement strategy, design, and development (web, mobile, social, physical)
eCommerce strategy, implementation, and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development, and execution
Acquisition and engagement campaign ideation, development, and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
7+ years paid media experience
Strong knowledge of multiple digital channels and how they intersect (paid search, paid social, display a must, other channels a plus)
Experience managing multi-channel paid media strategy, budget allocation, forecasting, and execution
Experience directly managing either paid search, social, or display
Strong data analytics background
Ability to build strong relationships with clients and lead internal teams
Experience presenting digital marketing strategy to executive audiences
Effective time and project management skills
Strong written and oral communication skills
Bachelor's degree or equivalent experience
Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.