The Digital Strategy Manager leads a team that brings together expertise in digital technologies, including user experience and web design, interactive marketing tools, processes, analytics, and project, account, and vendor management. The Digital Strategy Manager is a partner to the College academic and administrative teams as it relates to strategic digital planning, along with being a lead and mature voice for digital technologies, innovation and ensuring strategic digital plans are implemented successfully across the college.
Primary Duties Performed:
• Serve as a member of the Marketing and Communications leadership team. • Create and manage a plan for continuous quality improvement on the newly-launched STLCC website. • Set strategy and drive continuous quality improvement and innovation across STLCC's social and digital media channels. • Partner with marketing and communication managers to analyze plans and implement online programs to help achieve objectives. • Partner with the Marketing manager, to regularly test, measure, and report on performance and cost of marketing initiatives to improve ROI and measurement against KPIs. • Ensure alignment between digital marketing strategies and the overall marketing plan and ensures that brand standards are used consistently. • Creatively and strategically manage social media channels including but not limited to Instagram, Snapchat, Twitter, YouTube, LinkedIn, and Facebook. • Evaluate emerging technologies and provide thought leadershipPerform other job duties as assigned.
Master's degree OR Bachelor's degree and seven (7) years of experience working in technology, website, social media, and marketing and communications.
Proven experience managing a high performance marketing team.
Proven experience working with leadership to advance institutional initiatives.
Creative ability and strong analytical skills.
Experience with multiple web, CMS, and automated marketing platforms including Adobe Creative Suite, Basecamp, and HTML/CSS.
Proven ability to meet deadlines and stay focused, savvy, efficient, and effective in managing multiple priorities.
Proven track record of effectively utilizing current online marketing concepts, strategies, and best practices.
Proven track record of project management – project management certification or PMP is a plus.
Ability to communicate complex topics to non-specialists.
Diversity, Equity, and Inclusion:
St. Louis Community College is an Affirmative Action/Equal Opportunity Employer and welcomes individuals with diverse backgrounds, experience, and ideas who embrace and value diversity and inclusivity.
STLCC has provided opportunity for all. As the largest higher educational institution in the region, STLCC has served more than 1.2 million students. Over 50% of households in the St. Louis area are represented in our former and current student body. Since 1962, St. Louis Community College has held fast to the fundamental belief that education has the power to lift us up — as individuals, as communities and as a city.Today, STLCC consistently ranks among the top associate degree-awarding institutions in the United States. As we launch students into new and better careers, four-year degrees and richer lives, we strengthen St. Louis one student at a time. The College employs 1,400+ full-time faculty and staff and 2,300+ part-time faculty and staff