In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
What you'll do
Within the Experience Management team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.
This person will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:
Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO
Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more
Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment
Bring a strong background with proven experience in digital analytics, audience discovery and segmentation, measurement, modeling, and data quality
Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.)
Passion for digital marketing/advertising and emerging trends
2+ years managing digital marketing/advertising analytics for large, complex clients with experience in omnichannel measurement
Experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans
Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely)
Experience with trend identification and supporting tools (Social Listening tools)
High-level understanding of modeling approaches
Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns
Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)
Fluent with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
Understanding of databases and ability to mine large data sets using advanced SQL Skills
Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient
Excellent written and verbal communication skills
Bachelor's degree or equivalent experience
Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.