Responsible for driving the development of our OTC business by providing strategic and innovative thinking, operational excellence and consumer-driven programs to accelerate the growth of our Vitamins portfolio. The Senior Product Manager will lead the development of marketing objectives, strategies and execution for our base business to build strong brand equities and ensure delivery of sales, share, and profit targets and help shape new business for future growth opportunities.

Direct Reports:  0

Sensitive/ confidential data handled: N/A

Key Areas of Accountability

• Develop Brand Marketing Strategy and Programs for both Direct-to-Consumer and Professional Support for total Vitamins portfolio to drive growth, distribution, visibility, and strong consumer & professional communications
• Drive OTC performance through continuous data analysis, consumer insighting and budget tracking i.e., market and competitive analysis, identification of gaps and opportunities, sales tracking, synthesis of insights from market research, A&P tracking
• Manage operational activities for the portfolio/ brands such as financial forecasting, overseeing supply, inventory and availability, artwork or packaging changes, SKU rationalization, phase-in/phase out, pricing initiatives
• Work closely with digital manager, third party agencies and cross functional stakeholders to develop and execute commercial plans for OTC
• Support the long-term OTC strategy and help shape new business/ new product initiatives by working closely with business development team and other internal stakeholders in Abbott Philippines, APAC and Global
• Take the lead in new product launches for OTC

Job Specification

Knowledge & Experience:

• Managerial experience in sales/marketing.
• Insight into internal and external customers
• Business Development
• Digital marketing

Competencies required:

• Must have intense attention to details, able to work in a team environment, good organizational skills, and has a multi- tasking ability
• Strong insighting and communication skills
• Influencing and Leadership Skills
• Project management
• Strong analytical skills
• Strategic thinking
• Influencing Skills
• Basic knowledge in sales and trade
• Basic knowledge in digital marketing
• Presentation and Negotiation Skills

Minimum Qualification:

• College education - preferably Marketing or Business Management Graduate
• With at least 3 years marketing experience preferably in FMCG or OTC-driven companies
• Exposure in business development and digital marketing