As Customer Strategy Director you will join a team of experienced marketers who focus on helping Merkle clients achieve their business goals.
You will be an important member of our client account team and will ensure that the programs we implement are based on an understanding of our client's strategic goals. You'll appreciate the importance of relationships and become a trusted advisor to the client and Merkle account team. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution .
At Merkle "Strategy" means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve our client objective. As a Director in the Customer Strategy team you will demonstrate experience planning across media and channels, development and management of campaigns that produce measurable ROI and can work across many of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech)
Lead the building and delivery of strategic omni-channel marketing plans.
Be the subject matter expert and be able to translate new technology - in the areas of digital marketing and CRM - into new marketing ideas for the client.
Show a understanding of differences in marketing to customers in different verticals and environments.
Develop trusted, long-term relationships with clients contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
Identify data points and measurements to show the impact of our approach and strategy on our client's business.
Bachelor's Degree required.
8+ years' experience in data-driven marketing - specifically CRM, email, online/offline media and 3+ years working in an agency or consulting firm.
Experience in developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to drive decisions -proficiency in Excel and research tools a plus.
Experience translating data analysis into relevant marketing recommendations and presentations.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20%-30% travel (contingent on comfort level of client)
Benefits and Perks
Work remotely from home or from one of our many offices within the continental US
Flexible Vacation Policy
Generous Medical, Dental and Vision Coverage
401k with company match
19 paid holidays
Career development and learning opportunities
Inclusive work culture and focus on DEI
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $120-130k, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations.
Employees from diverse or underrepresented backgrounds are encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and specific state or local laws. To request or discuss accommodation, please reach out to [email protected] .