Ad Operations Senior Consultant, Experience Management



Overview



In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services, or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater, and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.

Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data, and technologies - so they can deliver personalized, contextual experiences to customers at scale.

Work you'll do

The Senior Consultant, Ad Operations will play an integral leadership role at Deloitte leading the AdOps team as part of our Paid Media unit. The Paid Media team helps to develop, and execute, omnichannel media plans spanning across Digital Channels including but not limited to social, search programmatic, and direct partnerships. Within this team, we facilitate buying both programmatically and via direct partnerships across various mediums such as CTV, display, native, video & more. As a Senior Consultant, Ad Operations, you are responsible for being a subject matter expert (SME) on all technical and trafficking requirements across our ad tech stack. You will also assist in building a team of AdOps strategists who will execute an end-to-end trafficking process inclusive of all upfront tracking, tagging, testing tags, monitoring campaign delivery, creative rotation sheets, and building within Ad Servers (inclusive of DCM).

About You:

You have a variety of experiences in the Programmatic & Media space spanning various client types, DSP experience, and ad type understanding. You have experience leading an early-stage high-growth team and a keen understanding of the internal processes necessary to scale. You have a strong skill set in data analysis and problem-solving with the ability to actively troubleshoot and escalate unique issues. You're deeply familiar with GTM (or other relevant tag management platforms) and have significant experience implementing Floodlights, Pixels, and leading tagging strategies. You have a robust knowledge of the end-to-end trafficking process and experience working across teams (site and creative) to traffic proper creative against advertisements and pixels across sites. You should feel comfortable leading, mentoring, and training a team of junior AdOps individuals.

Responsibilities:

• Act as the Team expert on all technical and trafficking requirements across ad serving platforms (setup, discrepancies, troubleshooting, QA, etc.), and have worked with / understand programmatic buying, dynamic creative, and attribution.
• Create and execute ad operations workflow from client on-board through campaign launch - and strive to improve efficiency
• Work closely with account teams to determine tagging strategy. Guide Ad Ops team on all upfront tracking and tagging implementation within GTM (or other relevant tag management platforms such as Tealium, Flashtalking, Adform). Strong understanding of Floodlights, Pixels, Tagging, etc.
• Work with the team to ensure data collection and proper performance tracking is in place - triage and solve technical issues within campaigns
• Guide team members on the creation of campaigns within ad servers, programmatic platforms, and social partners based on approved specs - QA & troubleshoot pre-and post-campaign launch
• Act as a primary liaison with client engineering/IT team, platform reps, publisher ad ops, and delivery teams
• Assist Account Managers with the creation of reporting
• Manage a small Ad Ops team and help to facilitate a positive and productive work environment. Mentor individuals and create career growth plans

The team

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

• Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)
• eCommerce strategy, implementation, and operations
• Marketing Content and digital asset management solutions
• Marketing Technology and Advertising Technology solutions
• Marketing analytics implementation and operations
• Advertising campaign ideation, development and execution Acquisition, and engagement campaign ideation, development, and execution
• Acquisition and engagement campaign ideation, development, and execution
• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications:



• 5+ years of experience in digital media and Ad Operations with an emphasis on programmatic display, native, video, CTV, and audio

• Experience working with at least two of the following: DCM, DV360, The Trade Desk, Amazon DSP, StackAdapt, Simplifi, or Quantcast

• Extensive experience working with a tag manager tool

• Very high attention to detail and ability to synthesize large amounts of data into actionable information

• Working knowledge of HTML, Rich Media, and Video/Connected TV and Audio Adserving

• Bachelor's degree or equivalent experience

• Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

• Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future

Preferred Qualifications:



• 2+ years of direct people management experience

• Hands-on experience in Google Tag Manager & DoubleClick Campaign Manager

• An understanding of the leading Direct Media Publications and DSPs in the market

• A strong POV on how data deprecation will change the Programmatic & Media landscape

• A strong POV around brand safety and experience with monitoring and blocking (DoubleVerify, IAS, etc)

• Experience working with dynamic creative ad-serving partners (i.e. Flashtalking, Innovid, etc)

• A general understanding of Search and Social digital media tactics

• Understanding of analytic platforms such as Google Analytics

• Technical skills including HTML, JavaScript & Flash

AMC2021

XMAMC2022