The Consumer Strategy Associate will join a team of experienced marketers that focus on helping Merkle clients achieve their goals through an understanding of their market and customers, Merkle's capabilities for online and offline marketing, and our approach to people-based communications.
As the Consumer Strategy Associate, you operate as a member of our client account team ensuring that the programs we build are based on our understanding of our client's strategic goals. Reporting to the SVP of Customer Strategy, you will build relationships to become a trusted advisor to our clients and the Merkle account team. You will be analytical and creative in your thought process about client problems. As a member of the account team, you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution.
You have and an understanding of how businesses, brands, and customers work, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify our growth opportunities and develop strategic recommendations to help grow client relationships. This position is located in Pittsburgh, Denver, or New York.
Build and develop strategic omni-channel marketing plans.
Be an expert, in the areas of digital marketing and CRM.
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Show an understanding of differences in marketing to customers in different markets and environments.
Develop trusted, long-term relationships with important client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
Identify important data points and measurements to show the impact of our approach and strategy on our client's business.
Bachelor's Degree required, MBA preferred.
4+ years experience in data-driven marketing - specifically CRM/email/on-and off-line media.
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions -proficiency in Excel (can perform complex functions) and research tools.
Experience translating data analysis into applicable marketing recommendations and presentations - proficiency in PowerPoint.
Incorporate all feedback on an iterative basis.
Use business experience to identify new business and marketing opportunities.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
An important part of our dedication to fun and active lives is ensuring our employees can live to their fullest potential. Working here means we've got you covered for medical, dental, vision, disability and life insurance with outstanding coverage at very affordable premiums. Add to that our 401K savings plan with a company match of up to 50% on each dollar contributed up to 6% max. We get that family is the biggest commitment of all. We make it easier to be a working parent with paid time off and paid family leave.