We are seeking a highly qualified analytics professional with professional experience optimizing digital marketing channels and audiences as well as developing the vision to lead projects and analysts to greatness. The successful candidate will have proven success communicating the value of advanced analytics and models to C-Level executives with enterprise level clients.
The Analytics Senior Director is focused on supporting our Digital Media and Audience business (Email, PPC/SEO, Display, and Paid Social). The position will collaborate closely with account leadership while building strong client relationships to help evolve our clients' digital marketing programs. They will drive innovation within Digital Media and Data-Driven Marketing optimization efforts across algorithms, reporting/insights, and media planning efforts as well as building a strong team of associates. They will also be part of a growing multifaceted analytics team that develops advanced analytic solutions for top companies across industries. Additionally, the Senior Director is tasked with identifying and providing recommendations to continuously refine current business practices and tools to create better operations.
Key Responsibilities :
Develop and maintain strategic client partnerships across all digital marketing channels
Direct and develop strategic solutions that drive results on client campaigns & objectives
Clearly convey strategic vision in a manner that instills confidence in the client while garnering complete support from analysts
Engage positive change management to grow and develop the Analytics organization i.e. recruiting efforts to develop a team of strong performing associates, recognizing business challenges and developing solutions
Optimize workflow with a multitude of internal stakeholders to ensure complete satisfaction while ensuring client objectives are met
Direct a team of associates that span multiple clients and channels ensuring that objectives are being met
Develop custom performance reporting, algorithms, models and analyses across multiple channels/clients
Bachelor's Degree in Statistics, Economics or related quantitative field required; advanced degree preferred
8+ years of experience
Demonstrated ability to foster strong client relationships
Demonstrated ability to foster ideas and growth among Analysts and Leaders
Experience managing cross functional teams with a primary role supporting multiple teams of analysts
Demonstrated proficiency in managing multiple marketing channels
Demonstrated proficiency in digital and customer centric marketing
Track record of cultivating positive change management
Experience with digital marketing, web analytics, or audience management preferred (Adobe Analytics, CoreMetrics, Google Analytics, WebTrends, Krux, Salesforce, etc.)
Media Platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, The Trade Desk, Facebook, etc.)
CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.)
Experience with Data Modeling Tools (SQL, Python, R, AWS, GCP, Azure)
Excellent written and oral presentation skills
Strong problem solving and consulting skills
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
