Plan and execute Glucerna SR. brand marketing, including social media to maintain brand presence. Meanwhile developing and execute brand campaign commendation plans in social contact points, including landing in EC
Develop communication plan and execution plan on all digital aspects that align with specific brand strategy, and drive world class digital engagement with Chinese consumers on all digital platforms (including but not limited to Mobile, Social) in a scalable and sustainable approach
To define digital framework under the supervision of line-manager that seamlessly synchronize consumer experience across platforms, media and social networks with an objective to maximize brand engagement, connection and purchase intent
Work closely with internal stakeholders to ensure a fully integrated digital initiatives across all channels
Drive ecommerce growth through digital & social including but not limited to driving traffic and increasing shopper engagement & purchase intent on digital & social to KO ecommerce destinations
Undertake Glucerna SR content development to achieve communication targets
collaborate with design and writing teams/candidates to produce high quality content to increase consumer engagement through seeding
Optimize content considering SEO
Share content through various channels, ensuring strong web presence
Receive consumer feedback and generate ideas to increase consumer engagement
Measure and report performance
Of Glucerna marketing campaigns, including content development and assess against goals ( ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insight
REQUIREMENTS:
Industry experiences：
In brand marketing, demonstrable experience managing social medial and or digital campaigns, marketing data based, etc.
Plan/Project development, execution, and measurement
Position experiences:
Above 5 years' experience
Proven experience in leading digital / social function internationally and in China
Required Expertise
Brand building and development
Digital Campaign Management
Digital Media Management
Social Content Management
Social Campaign Management
Ecommerce related digital marketing support
Solid Project Management
Language Skills: Chinese and English proficient
Computer Skills: able to utilize computer programs.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
