The Senior Analyst, Marketing Analytics will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytic solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.
Key Responsibilities Perform analytics tasks, including but not limited to:
Customer profiling
Segmentation Analysis
Data Analysis and Mining
External Data Enhancement
Assists in determining quantitative methods for solving client issues
Assist in presenting ideas and findings to future and existing clients
Proactive and effective interaction with other internal groups throughout Merkle
Evaluation and improvement of internal tools and processes
Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
Creation of best practices, case studies and training class materials should be encouraged.
Could blend into MI or Data Scientist responsibilities
Key Skills and Experience:
Experience with MS Office (Word, Access, Excel, PowerPoint, Outlook) required
Experience with SQL required
Experience with Python or R required
Experience with Databricks and Snowflake a plus
Excellent written and oral presentation skills
Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
Ability to translate analysis insights into actionable recommendations and strategies for person based marketing
Ability to create robust analytics solutions to optimize digital campaigns
Experience:
Possess core database marketing knowledge such as understanding of Merkle and client data, relational database concepts, and direct marketing concepts
Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
Understanding of overall CRM analytics including digital, direct mail, and email
Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team
Other:
Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred
4-5 years of experience in quantitative marketing arena, in database and/or CRM marketing
Contribute to innovation, process improvement, standardization
Deliver high quality analytical solutions on-time
Develop project plan; manage the day-to-day tasks; and meet project deadlines
Work effectively across teams to ensure client satisfaction
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines
