Brand Manager, Similac Organic and Toddler Marketing - Columbus, OH
Location: Columbus, Ohio
Internal Number: ABLAUS31023860ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Oh, currently has an opportunity for a Brand Manager, Similac Organic and Toddler Marketing. The Brand Manager is responsible for managing and implementing business strategies and tactics to effectively support delivery of business objectives, including share growth, net sales and profit margin for the Similac Organic/Natural and Go & Grow Toddler Drink businesses. Additional responsibilities include strategic roadmap development and implementation brand and market performance analysis, reporting findings and actionable recommendations to senior leadership, project management, fiscal management and contingency planning.
WHAT YOU'LL DO
Lead strategic roadmap development and implementation for the Similac Organic/Natural and Up Age product portfolios, which include Similac Organic, Similac Organic A2, Pure Bliss and Go & Grow Brands
Develop and implements new positioning/claims strategies for the Similac Organic/Natural and Up Age brands
Lead analysis and reporting of in market business performance vs. goals, leveraging retail data services such as Nielsen
Evaluate in market performance of programs to ensure that they are delivering against expectations and business objectives
Collaborate Supply Chain to manage demand forecasting and inventory to ensure retail programs are adequately supported
Identify opportunities and contingency plans to over deliver business commitments, developing recommendations and aligning them through senior leadership
Collaborate with the design team to ensure innovations are supported by robust go to market plans
Competitive monitoring and reporting
ACCOUNTABILITY / SCOPE: Product line dimensions and scope vary. Incumbent is accountable for developing and executing strategic and tactical objectives associated with driving product sales including P&L. Actions and decisions will directly affect attainment of brand financial goals and objectives.
EDUCATION AND EXPERIENCE YOU'LL BRING
BA/BS Degree in Marketing
MBA strongly preferred due to the business complexity and strategic focus of the position.
2+ years of progressively responsible Marketing product/brand management experience in either health care/OTC marketing, or consumer packaged goods marketing
Strong analytical skills including business and fiscal management. Previous experience with business performance analysis and reporting preferred, specifically leveraging Nielsen retail data
Resourceful marketer with the independence to find solutions to business problems and then act on them to drive results
Effective communication and presentation skills with the ability to clearly, concisely and confidently interact directly with senior leadership to influence business strategy and investment decisions
Ability to collaborate with cross-functional teams to attain business objectives. Willing to support others and share best-practices
Capable of successfully managing multiple projects and priorities simultaneously
Strong knowledge of retail channels including Food, Drug, Mass, Specialty and eCommerce
Demonstrated effective leadership competencies, including leadership in project management
Capable of understanding complex category/marketplace, including marketing to health care professionals
Advanced level PC skills to include Excel and PowerPoint
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)
Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.