The Marketing Manager is responsible for managing and executing marketing and communications plans for new and existing online, on-campus degree and certificate programs, and credit/non-credit programs for Metropolitan College & Extended Education.
Develop and implement consistent messaging and marketing assets to ensure a steady pipeline of high-quality leads that will be supplied to the Colleges Enrollment Management & Graduate Admissions team.
Implement a lead generation strategy for assigned programs with a strong focus on digital and social media strategies; creating and disseminating dynamic web, social media, and email content in support of METs programs; and supporting interactive media projects such as webinars and videos.
Manage the development, review, and approval process of marketing and communication program-related assets. Assets may include print and online; faculty, student, and alumni testimonials; email campaigns; flyers; photos and bios, etc. This includes ensuring all assets follow the most current and leading best practices. Research new channels and promotional opportunities to expand our reach and explore new ways to engage and identify new social networks to reach target audiences.
Manage a rich content/editorial calendar that attracts a qualified audience to owned properties such as webinars, news posts, etc.
Support Search Engine Marketing vendor to grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content. Work alongside the Senior Social and Digital Media Manager to run regular social promotions and campaigns. This includes tracking, measuring, and analyzing initiatives to report on social media ROI.
B.A./B.S. in communications, marketing, or related field(s), and three to five years related work experience
Ability to write, edit, proofread, publish, and produce print and web content and communications materials
A good understanding of search engine marketing
Work independently, analyze data and trends, and make/recommend decisions accordingly
Ability to handle a high volume of work in a short period of time, handle multiple priorities simultaneously, and operate in a fast-paced work environment
Excellent verbal and written communication skills
Exceptional organizational skills, detail-oriented and strong ability to multi-task, prioritize work responsibilities and meet deadlines
Excellent interpersonal and people management skills; must be a problem solver
Proven ability to effectively work on cross-functional teams
Strong presentation, project management, and time management skills
Basic understanding of Google Analytics
Proficiency in Microsoft Excel, Word, and Power Point
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.