About the Role
Boston University Admissions seeks a Digital & Social Media Marketing Manager. This role's primary responsibility is to develop and implement a comprehensive digital and social media marketing strategy designed to attract, inform and influence prospective students and parents about the value and benefits of a BU education. The Digital and Social Media Marketing Manager oversees five social media accounts and also supports the admissions website, totaling over 300 pages of content, serving 1 million visitors and receiving 6 million page views per year. Experience with digital and paid social advertisement strategy will be critical, as this individual will work with the senior leadership team to manage Social Studio and Ad Studio within Salesforce Marketing Cloud.
The Digital & Social Media Marketing Manager is an integral member of a team of six marketing professionals within Admissions, and works to develop and implement recruitment initiatives, utilize the website, mobile applications, and social media. The manager also collaborates and meets with other enrollment and University staff and students to develop content relative to recruitment and yield initiatives. This role reports to the Director of Strategic Marketing & Communication.
The Digital & Social Media Marketing Manager will:
- Develop social media strategy, and enhance and manage admissions presence on social media outlets, such as Facebook, Instagram, Snapchat, YouTube, and Twitter;
- Develop and post content, monitor interactions, and coordinate responses to messages from users, providing fast customer service as necessary;
- Develop content across multiple social media platforms to ensure daily posts and engagements;
- Supervise one Work Study student who oversee posts and interactions on these sites;
- Analyze social engagement and make recommendations to update strategy as needed;
- Manage paid social and digital ads, including developing content and copy, and managing the ads calendar;
- Work with senior leader to support overall digital strategy;
- Develop a comprehensive social media strategy for admissions, supporting other marketing and recruitment initiatives;
- Work with Admissions Marketing Group to brainstorm, plan, and develop new ideas for social engagement, including social campaigns (organic and paid), and initiatives for admissions website;
- Initiate and chair workgroups on topics related to web enhancements, digital communications, and social media;
- Assign tasks to committee members and deploy final products;
- Collaborate with other marketing team members to deploy campaigns across email, print, and video;
- Manage and maintain the admissions websites, totaling over 300 pages of content, serving 1 million visitors and 6 million page views per year;
- Monitor external website presence;
- Work with the Admissions Marketing and Communications team and admissions staff to develop website strategy and core messaging to persuasively communicate the value and benefits of a BU education on the admissions website;
- Utilize text, graphics, photos, videos, and other media to support core messages;
- Analyze website statistics; develop and apply tracking methodologies for the website, e-mail, and social media statistics through Salesforce Marketing Cloud to improve reporting and to inform strategy and development, and;
- Research trends in web development and marketing, digital communication, and social media to stay abreast of how to best reach prospective students.
About the Organization
Boston University Admissions is part of the Enrollment & Student Administration unit (ENSA). BU Admissions plays a critical role in ENSA's mission through the undergraduate recruitment, selection, and enrollment of BU's first-year and transfer classes.
Across the 11 departments of ENSA, we are dedicated to ensuring that our policies, practices, and services meet the needs of an increasingly diverse University community of students, families, faculty, staff, and alumni. We do so through a lens of respect, and a commitment to encouraging the personal success and productivity of all employees. To read more about Boston University and our commitment to diversity and inclusion, please visit https://www.bu.edu/diversity/about/diversity-statement/
About Our Benefits
This position is eligible to work remotely up to two per week. Boston University offers generous benefits including health insurance, dental insurance, life insurance, tuition remission, retirement plan, and paid time off.
