Benefits include: monthly cell phone and health club stipend, 401k, and health, dental and life insurance.
Internal Number: MM2022
Primary Duties: The Marketing Manager reports to the Marketing Director and is responsible for managing, coordinating and implementing marketing initiatives, communications programs and business development projects that enhance ALFA International’s position in the marketplace. The Marketing Manager executes multiple tasks relating to the planning, implementation and follow-up of practice group seminars, with authorization and oversight from the Marketing Director. The following bullet points summarize the Manager's specific duties:
Manage the Marketing Members Practice Group, including creating call agendas and minutes, working with leadership and identifying and implementing initiatives.
Manage the U.S. and European Association of Corporate Counsel Seminar sponsorships, including weekly scrubbing of attendance lists, booth management, event planning, onsite logistics and post-event outreach and analytics.
Manage Referral Tracking, including the compilation of yearly data from member firms. Work with the Strategic Planning Execution Committee on refining the process and implementing other Strategic Planning Execution Committee initiatives as needed.
Assist the Marketing Director with creating and implementing Practice Group Marketing Plans.
Conduct yearly Work Survey, including the compilation of data submissions and analysis of trends and lead the Work Survey Sub-committee to target clients with growth opportunities.
Assist CEO and Marketing Director with ALFAI-wide Client Advisory Board needs, including logistics of in-person meetings, quarterly calls and implementing initiatives.
Participate as an active member of the Marketing Committee and PG Chair/Marketing Chair Committee.
Design graphics for social media posts, invitations, website banners and other marketing collateral and help oversee the design of materials produced by Marketing Coordinators for consistency in branding and design.
Select and procure giveaways for marketing events and general ALFAI “swag.”
Assist CEO as needed with the management of the North American Membership Committee and the International Membership Committee, including arranging committee calls, minutes, research on potential member firms and keeping a current list of membership searches.
Manage the New Member Integration Committee and the onboarding process for new firms.
Perform a biannual competitive analysis of competing networks.
Write ALFAI press releases.
Curate content and design the monthly ALFAI Advantage Newsletter.
Assist the PGs in prospect targeting and the creation of a prospect list.
Provide the PGs with post-seminar client attendance analysis and devise a strategy for attorney follow-up.
Update the database as needed with new client contacts and information. Pull reports and analyze data.
Ongoing website maintenance.
Currently, this position is hybrid with two days in ALFAI's downtown Chicago office and three working remotely. Additional office time will be needed when preparing for trade shows, seminars and other events.
Bachelor of Arts degree or equivalent with 5-8 years previous marketing or business development experience in a corporation, association or law firm.
Must be a self-starter, who is detail-oriented and deadline-driven. Must be a team player with excellent written and verbal communication skills, exceptional organizational skills, ability to work independently and complete projects without supervision. Must be proficient in Microsoft Office Suite, Canva, Adobe Creative Suite, Sprout Social and WordPress. Experience with CRMs, particularly ContactEase, is also preferred.
ALFA International (ALFAI) is the premier global network of independent law firms comprised of accomplished trial and business counsel. Founded in 1980, ALFAI was the first and remains one of the largest and strongest legal networks worldwide. ALFAI member firms meet high standards to be part of the network and are well respected by their peers in the legal and business community. ALFAI has 140+ member firms worldwide, including 80 U.S. firms maintaining offices in 95 of the 100 largest metropolitan areas and 60 international firms. ALFAI attorneys work together to deliver educational programming through various practice groups and working groups, including seminars, webinars, regional seminars, third-party events, tradeshows, webinars, reference materials, and more.