Leads Nicklaus Children's Health System Marketing, Corporate Communications and the Patient & Consumer experience strategy for the health system. Responsible to drive creative and innovative advertising, digital marketing, public relations, and corporate communications strategies to build brand awareness, supports the health system growth plan, provides leadership, and engages leaders and stakeholders across the system to foster a culture of patient and family-centered care and service excellence. Leads the organizational strategy to achieve a world-class and consumer-oriented experience for patients, families, partners and employees. Drives cultural and organizational transformation by developing matrixed interdisciplinary partnerships with the patient/family experience, talent management, information technology, development, marketing and communications, and other teams/stakeholders across the health system.
Job Specific Duties
Develops the Nicklaus Children's Health System Marketing, Advertising, Digital Marketing, Public Relations, Corporate Communications, and the Patient Experience short and long-term organizational strategy that supports the vision to grow patient volume, builds brand awareness, supports philanthropy, development efforts, continuously improves the patient experience, and optimizes internal and external communication.
Provides administrative and strategic leadership to the Marketing, Corporate Communications, Public Relations, and Patient Experience department leaders. Drives the strategic plan, develops bench strength and talent, and accountable for operational efficiencies, budget, and QOR reporting.
Leverages the talents of the Marketing, Public Relations, and Corporate Communications leaders to identify synergies and work collaboratively to drive creative and effective strategies with internal and external stakeholders. Optimizes corporate internal and crisis communications and well as Public Relations duties and responsibilities related to earned media and managing the press.
Coaches and supports the Directors with rollout and implementation of programs and initiatives to improve the delivery of services and patient experience across the health system. Collaborates with the executive leadership team to elevate the Patient Experience strategy and achieve the business plan. Fosters a culture of patient and family-centered care and service excellence improving the patient and consumer experience.
Provides leadership, oversight of the Corporate Communications team, supports the strategic planning process, empowers, and coaches the leaders to identify innovative approaches to achieve a One Voice corporate internal communication strategy.
Supports the physician outreach and relationship management process for community physicians, empowers and coaches physicians, and physician liaisons to build and maintain strong networks among general and sub-specialist pediatricians and other care providers in the community and region.
Accountable for leveraging customer and market insight to develop compelling messaging to engage creative advertising and digital marketing, utilizes marketing analytics to drive KPIs, and collaborates with external Marketing agencies across advertising and digital marketing space. Executes advertising campaigns across all channels including OOH, TV, radio, digital, advertisement, budgets, and driving ROI.
Oversight of the development and execution of a comprehensive advertising and digital marketing strategy to increase brand visibility, awareness, and differentiation through various online and above the line marketing channels.
Collaborates with the executive team, physicians, and administrative and clinical leadership across the system and drives the execution of the Marketing and Communication strategy and planning that align with Nicklaus Children's Health System strategic plan.
Oversees the execution, development, and implementation of consumer-centric initiatives to create an inspiring world-class and consumer-oriented experiences for patients, families, partners, and employees.
Develops and reviews capital and operating budgets submitted by directors of operations and department directors and works with them to make changes as necessary. Presents budgets for areas of responsibility to administrative staff and participates in development of the budget.
Minimum Job Requirements
Master's Degree Business, Marketing, Healthcare, Liberal Arts, or relevant field
A minimum of ten years leadership experience developing and leading a Marketing, Corporate Communication, and/or Public Relations function(s) with depth of knowledge in advertising, digital marketing, and strategic communications
Experience driving patient satisfaction strategies and oversight of the patient experience lifecycle that includes patient satisfaction scores, metrics, and reports to drive improvements
A minimum of eight years leadership experience leading and managing teams with experience in a matrixed environment
Experience in methods, principles, and technologies that drive customer and consumer preference and support evolution of service offerings to meet or exceed consumer needs
Experience developing successful marketing strategies that build brand awareness, loyalty, and drive customer acquisition and growth
Experience managing direct to consumer Omni-channel campaigns with multiple touchpoints along the patient journey
Knowledge, Skills, and Abilities
Knowledge and experience of pediatric healthcare preferred.
Demonstrated successful track record of talent identification, succession planning, mentorship, coaching, and leader development.
Ability to influence a diverse audience including health system leadership.
Initiating and driving opportunities independently, while operating in a large, complex organization.
Excellent written and analytical skills.
Excellent MS Office software skills (Word, Excel, PPT).
Self-motivated and able to meet deadlines.
Excellent communication and interpersonal skills.
Ability to work independently and demonstrate good judgment.
Remain calm under pressure.
Primary Location :
Florida-Miami-Nicklaus Children's Hospital - Main Hospital Campus
Nicklaus Children’s Health System, is the region’s only healthcare system exclusively for children. In addition to Nicklaus Children’s Hospital and a growing number of outpatient centers located throughout the tri-county area, the health system includes Nicklaus Children’s Hospital Foundation, the organization’s fundraising arm; Nicklaus Children's Pediatric Specialists, a nonprofit physician practice subsidiary; a management services organization, and an ambulatory surgery center. Our vision is to be where the children are. Ultimately, this means being there through all stages of health and life, both physically and emotionally. To be a trusted partner to children and their families, not only in times of illness, but throughout their life journey. Our mission is to inspire hope and promote lifelong health by providing the best care to every child.