This position is responsible for developing, managing and promoting the college's institutional brand and strategies for marketing, advertising, public relations, media relations, and program-specific marketing. The position also develops, manages and oversees community outreach activities to strengthen and maintain institutional relationships with key stakeholders. The person in this position must have extensive knowledge and experience in developing and implementing strategic marketing plans and campaigns; analyzing data and performance metrics; and understanding and identifying market segments. The position must have a comprehensive understanding of the College's programs and offerings to be able to accurately and persuasively represent and market the College to prospective students and others. This position will be expected to work collaboratively with employees, students and administration at Ridgewater College to achieve all position responsibilities. This position reports to the Vice President for Advancement & Outreach.
Two-year degree in related field
Three years of related work experience
Demonstrated experience with developing and executing marketing and outreach plans and strategies
Demonstrated ability to develop strong collaborative working relationships
Demonstrated commitment to diversity, equity and inclusion and serving the needs of a culturally and educationally diverse community
Demonstrated leadership abilities and public relations skills.
Strong written, verbal and interpersonal communication skills, and organizational skills to effectively prioritize work duties and manage multiple tasks simultaneously.
Proficiency with all Microsoft Office applications (including Word, Excel, Outlook and Powerpoint), and project management software sufficient to complete duties and manage workflows
Demonstrated project management skills, including organization, delegation, collaboration and follow through
Ability to read and interpret data to inform decision-making.
Ability to prepare and effectively present reports to a variety of audiences.
Other desired qualifications
Experience in Higher Education or Minnesota State system, preferably at a community or technical college
Knowledge of strategic enrollment management and planning within higher education.
Experience with media/public relations
Experience in managing vendors and negotiating contracts
NOTICE: In accordance with the Minnesota State Colleges and Universities (MnSCU) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to MnSCU's vehicle use criteria and consent to a Motor Vehicle Records check.
A Minnesota community and technical college, Ridgewater offers more than 100 educational programs in transfer and technical education. In fact, some of our programs are unique in not only Minnesota, but also the nation. With campuses in Willmar, Hutchinson, and online , Ridgewater serves more than 5,500 students. For 2020 and 2021, Ridgewater has been ranked as Minnesota's #1 Community College based on value, strong academics, student life, facilities, diversity, student experiences, location, and safety! (Source: www.niche.com)
Ridgewater College offers a comprehensive benefit package including vacation, holiday and sick leave as well as life, health and dental insurance, a retirement program, tuition waiver for employee and dependents, tax sheltered annuity program (403b), a deferred compensation program (457), as well as a variety of other benefits. Each collective bargaining unit agreement determines which position will be eligible for benefits.
To see a more detailed overview of our benefit package http://www.mn.gov/mmb/segip/
Ridgewater College is a community and technical college that offers more than 100 educational programs in Transfer Education, transfer options, and technical education. Ridgewater College serves more than 5500 students on its campuses in the growing communities of Willmar and Hutchinson, Minnesota. Ridgewater College also offers some programs that are unique in the state of Minnesota and nationally. Small class sizes, up-to-date technology, and access to many student activities and organizations (including intercollegiate sports, choir, theater, and Student Senate) give students the opportunity to enjoy a positive college experience. Ridgewater College is proud of its scholarship foundation, and excellent graduation and job placement rates. As a partner in the region's business and industry, Ridgewater College strives to maintain a quality of education for tomorrow's workforce, and to keep pace with the needs of the community by offering Customized and Continuing Education courses. Ridgewater College is recognized as an educational leader that exemplifies innovation and excellence within a student-centered learning environment, and is dedicated to providing an accessible, affordable, and supportive setting for all students.