Contact Rosan Lam for compensation information, RLam@stanfordhealthcare.org
Telecommuting is allowed.
Internal Number: R2215001
A Brief Overview Manages creation and implementation of marketing strategy plans for Stanford Health Care, including the hospitals, complex care service lines, faculty members, outpatient facilities, ancillary services and the physician foundation. He/she will collaborate with administrative and program staff to develop appropriate materials and tactics that support the strategic marketing objectives of the system. Works hand-in-hand with the Client Engagement team to ideate, develop, and execute on marketing plans that drive volume and reputation in key service lines. Serves as the "hub" in the hub-and - spoke working model serving as the key integrator across functions.
What you will do
Serve as consultative partner to service line managers to meet service line business and marketing objectives.
Lead industry and competitive research and insights for the Marketing Strategy team.
Maintain a comprehensive understanding of customer needs, market trends, competitive landscape, technology trends, industry trends, identification and assessment of significant growth opportunities.
Leverage deep experience in uncovering foundational insights to drive strategy and competitive differentiation.
Compile, verify integrity of and analyze market and volume data in order to develop insights, identify trends, and establish a roadmap of actions to capitalize on identified opportunities.
Gather, organize and summarize information on service lines, industry and competitive dynamics, best practice analyses, communication audits and customer insights to identify key implications.
Consult with clients regarding projects to identify needs, objectives and approaches. Ensure the business development goals are reflected in marketing strategies and prioritized accordingly.
Manage the process of developing and executing measurable integrated marketing campaigns that support business objectives.
Translate service line / brand goals and objectives into actionable and measurable marketing recommendations.
Write strategy/creative briefs that inspire creative/content teams to develop audience-specific, meaningful and engaging marketing campaigns.
Support and work with project managers and functional teams to ensure that the work completed is aligned with the defined strategies and briefs.
Create clear and actionable data-driven strategies to evolve and drive volume and reputation within service lines.
Define the vision, strategy, implementation and evolution of marketing tactics that execute on the service line / brand’s imperatives across all channels – paid, owned and earned.
Manage relationships with cross-functional teams to execute campaigns – coordinate tightly with other marketing functions, including service line managers, creative, content, web experience, analytics and media.
Prepare and effectively deliver presentations that are persuasive and help service line clients realize the strategic opportunities.
Prepare and effectively facilitate workshops as needed to support strategic insight development and team alignment.
Assess marketing opportunities to identify potential campaigns and partnerships through collaboration with Insights and Analytics, and other sources of information/teams within Stanford Health Care.
Spearhead exploration of new and innovative marketing platforms. Recommends pilot programs and strategies for continued deployment.
Bachelor's Degree Bachelor's degree in a work-related field/discipline from an accredited college or university.
8 + years of progressive responsibility and directly related work experience.
Required Knowledge, Skills and Abilities
Demonstrated strategic thinking and creativity with excellent practical skills in getting things done.
Highly organized, creative self-starter with demonstrated excellence in executing marketing plans.
Strong attention to detail and ability to multi-task projects, priorities, schedules and deliverables.
Excellent written and verbal communicator, with engaging interpersonal skills.
Ability to produce clear and concise written documents (strategic rationales, case studies, discussion guides, decks etc.).
Proven ability to distill complex ideas into simple messaging.
Ability to work well in a fast-paced, collaborative environment with multiple teams on matrixed projects.
Adept at handling multiple projects simultaneously under tight deadlines.
Strong understanding of Microsoft Office Program (PowerPoint, Excel, MS Word, Outlook).
Strong analytic and organization skills with the ability to discern and capture important ideas.
Ability to foster effective working relationships and build consensus.
Ability to work collaboratively and independently in a deadline-driven environment.
Strong client management skills and experience.
Flexible and solution-orientated problem solver.
Meticulous about meeting or beating deadlines.
Demonstrated success in the application of concepts, principles, methodology of marketing, communications, advertising and brand.
These principles apply to ALL employees:
SHC Commitment to Providing an Exceptional Patient & Family Experience
Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford’s patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.
You will do this by executing against our three experience pillars, from the patient and family’s perspective:
Know Me: Anticipate my needs and status to deliver effective care
Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
Coordinate for Me: Own the complexity of my care through coordination
Lifting up our patients. Lifting up each other.We believe that great things happen when you put talented people together and then empower them to reach beyond the ordinary. Every day is an inspiration and an opportunity to lift up our patients with the kind of care that has earned us a worldwide reputation for excellence.As an organization with more than 300 facilities throughout the Bay Area, we are a team united by our culture of respect. Our C-I-Care philosophy invites each employee to elevate the patient experience, because every interaction is a chance to make a positive impact in the lives of those around us. Of course, that same commitment extends to the way we work together. We prize open communication and intensive collaboration as we strive to recognize every contribution. Because that's how true innovation happens again and again.