The Social Media Marketing Specialist is responsible for managing the main Miami University social media channels and the divisional social media accounts. The successful candidate will report directly to the Associate Director of social media and will work under the general guidance of the Director of Digital Marketing.
This position is approved for remote work on a hybrid basis. Remote work is not a right, but a working arrangement that can be modified or revoked by Miami University at any time for any reason. The main office for this position is in Oxford, Ohio.
Duties/Physical Demands:
The Social Media Marketing Specialist is responsible for implementing Miami University’s social media strategy developed in collaboration with the Associate Director of Social Media and the Director of Digital Marketing. In addition, the successful candidate will assist monitoring main and divisional social media accounts for content accuracy, appropriateness, logo, and brand usage across social platforms. —Create and update social media posting schedules —Reply to comments from subscribers (Except for sensitive communication) —Like tagged photos as appropriate — Coordinate with the marketing team to determine how to best market Miami University using social media —Assist with content/storytelling unit and Associate Director of Social Media to build up a content calendar —Assist in planning impactful and engaging content in collaboration with other content creators for all social media platforms, including writing social media posts and planning and creating compelling visuals. —Collaborate in developing the social media content calendars for each publishing period as determined by UCM leadership. — Create a methodology to ensure that the social media calendar includes balanced content consistent with the University’s brand identity, audiences, and priorities. — Ideate to implement a social communications plan and serve as the community manager on the University’s primary social media accounts, engaging users and responding to their questions on time. — Build relationships with key affiliate social media accounts across the University. — Use analytical tools and insights to monitor and evaluate the university’s social media accounts’ performance, and make adjustments for optimal results. — Stay current on best practices and emerging trends — Adhere to posting deadlines. — Manage and build a team of professional and student staff to develop authentic content which will engage prospective and current student populations. —Perform miscellaneous job-related duties as assigned.
Diversity Statement:
Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Bachelor’s degree in communications, marketing, interactive media, or closely related field and have previous internship or one year of professional experience, or
Associate degree in communications, marketing, interactive media, or closely related field and have previous internship or professional experience of at least two years;
Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics.
This position is available to persons who are currently authorized to work in the United States on a full-time and indefinite basis. (Persons authorized to work on such a basis include US citizens, lawful permanent residents (“green card” holders), asylees, refugees, and temporary residents under IRCA.
Desired Qualifications:
Consideration may be given to candidates with strong written and verbal communication; organization skills that include strong attention to detail and an ability to multitask; the ability to work independently and take the initiative in creating new digital content; ability to communicate clearly and collaborate effectively with a broad range of campus constituencies and work as part of a cross-functional team; positive attitude, strong work ethic, and demonstrates the ability to perform well in individual and team environments.
Knowledge, Skills and Abilities
—Proficient in Adobe Creative Suite. —Must be proficient in social media platforms such as Instagram, Facebook, Twitter, Tik Tok, LinkedIn, etc. —Must possess knowledge of photography and videography best practices
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”
