JOB DESCRIPTION Marketing and Promotions Coordinator The Marketing and Promotions Coordinator works closely Marketing and Audience Development team and reports into the Growth & Acquisitions Director. This role coordinates all marketing promotional activities and also provides administrative support. This position provides a full opportunity to learn and grow in a fast-paced marketing team within the performing arts. Candidate has a strong service and customer-centric orientation in all approach in the position. Responsibilities: Media and Advertising ? Proactively manage all day-to-day relationships with media vendors and coordinate all project and media deliverables for campaign planning and implementation and media buys including: o Maintaining radio production schedule, coordinating with radio stations and creative producer, working with DSO box office to deliver tickets for on-air giveaway and other contract deliverables and management. o Facilitate digital advertising campaigns, coordinate project assets and deliverables for digital ad plans and manage day-to-day vendor relationships. o Track, record, and analyze digital campaign wrap ups. o Participate and contribute to marketing copywriting of emails, social media, website, and printed materials as needed. o Proofread and copyedit marketing campaign materials as requested. Promotions and Grassroots Marketing o Reports into and works in close alignment with the Director of Growth and Acquisition to maintain and track community and group partnerships for promotions and discounts; acquisition and audience growth; and audience diversity initiatives. o Includes online research and execution of potential marketing partners and new audience targets. Reach out via email or phone to establish connections. o Coordinates campaign implementation and grassroots marketing to specific communities for events. Includes identifying vendors; coordinating flyers and street teams; prepping digital promotion packages for community and venue partners; and other forms of niche marketing. o Manage all aspects of the student and young professional membership programs, Soundcard and NextGen with focus to drive participation and members. o Plan and execute cross-promotions with local arts and cultural organizations; educational partners and universities; corporate partners and sponsors; coordinate list or email trades and third-party event listings as needed. o Plan and execute promotions for comp tickets through established contacts and other targeted groups to reach concert hall capacity goals. o Compile analysis of promotion success from partner discounts and make recommendations for future campaigns. Administrative Support Provide strong and proactive administrative support for the following: o Maintaining marketing timelines and supporting the department to meet its many production deadlines, update promotional plans, task calendars, and actively sending reminders to marketing staff. o Assist with ad hoc research projects for marketing, audience development, etc. o Assist the Audience Development Specialist maintaining a catalog of samples of all printed marketing materials. o Track with precision all incoming invoices, accurately coding, submitting invoices for payment, and recording expenses for the marketing budget and communicating/reporting out regularly how the department is spending against budgets. o Assist the marketing team with scheduling meetings and updating calendars. o Provide vacation coverage for other positions in the department as needed. o Other general administrative duties as required. o Answer general marketing inquiries: direct to and ensure responses by appropriate person in the team or provide responses directly. o Work in alignment with and in support of all Marketing department goals and strategy. Qualifications: • 1-2 years of work experience in marketing, public relations, or customer service. • Demonstrated proficiency with Microsoft Excel, Outlook, and Word including experience scheduling Outlook calendar meetings. • Excellent oral and written communication skills and attention to detail required. • Experience with multitasking and prioritization in a fast-paced environment required. • Support all brand standards and execute with best practices in mind. • An interest in marketing related topics and challenges required. • Experience with Tessitura or similar CRM/Marketing database preferred. • Understanding of marketing within social media marketing platforms desired. Reports to Director of Growth and Acquisition Qualified candidates should submit resume and cover letter to email@example.com.
About the DSO
The most accessible orchestra on the planet, the acclaimed Detroit Symphony Orchestra is known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. As a community-supported orchestra, generous giving by individuals and institutions at all levels drives the continued success and growth of the organization. In January 2020, Italian conductor Jader Bignamini was named the DSO’s next music director to commence with the 2020-2021 season. Conductor Leonard Slatkin, who concluded a decade-long tenure at the helm in 2018, now serves as the DSO’s Music Director Laureate. Celebrated conductor, arranger, and trumpeter Jeff Tyzik is the orchestra’s Principal Pops Conductor, while the outstanding trumpeter and composer Terence Blanchard holds the Fred A. and Barbara M. Erb Jazz Creative Director Chair. Making its home at historic Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center, the DSO offers a performance schedule that features Classical, PNC Pops, Paradise Jazz, and Young People’s Family Concert series. One of the world’s most acoustically perfect concert halls, Orchestra Hall celebrated... its centennial in 2019-2020. In addition, the DSO presents the William Davidson Neighborhood Concert Series in eight metro area venues, as well as a robust schedule of eclectic multi-genre performances in its mid-size venue The Cube, constructed and curated with support from Peter D. & Julie F. Cummings. A dedication to broadcast innovation began in 1922, when the DSO became the first orchestra in the world to present a radio broadcast and continues today with the free Live from Orchestra Hall webcast series, which also reaches tens of thousands of children with the Classroom Edition expansion. With growing attendance and unwavering philanthropic support from the people of Detroit, the DSO actively pursues a mission to embrace and inspire individuals, families, and communities through unsurpassed musical experiences.