A cover letter, resume and three social media writing samples are required for consideration for this position. The cover letter should summarize why you believe you are the right person for this job, your strengths and outline skills and experience that directly relate to the responsibilities of this job. 

  50% CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT

• Develop, curate, and manage content for a variety of Michigan Medicine social media properties, focusing on educational programs and research across the U-M Medical School
• Contribute to digital content calendars for Facebook, Twitter, Instagram and LinkedIn for review and approval by the Department of Communication PR and social media team.
• Interview faculty and subject matter experts to develop stories for the Michigan Medicine blogs, focusing on educational programs, people, scientific work, and culture across the U-M Medical School
• Leverage design and creative copywriting skills to recommend and execute campaign ideas and optimize conversion
• Attend medical school events to provide live social media support when necessary
• Create and maintain social media editorial calendars that deliver compelling content aligned with the Michigan Medicine and U-M Medical School brand

30% SOCIAL MEDIA STRATEGY

• Provide insight into social media and digital marketing opportunities based on goals, benchmarking, trends, and historical results
• Develop, drive, implement, and execute digital strategies for the U-M Medical School in support of and in collaboration with the Michigan Medicine Department of Communication
• Benchmark, test, and develop strategic plans for channels and features not currently used by the medical school and drive the launch and maintenance of those plans
• Plan, coordinate and maintain paid social campaigns for the U-M Medical School in collaboration with the Michigan Medicine PR, marketing, and social media teams

10% REPORTING AND ANALYTICS

• Identify digital KPIs to create data-centered reports that can be understood and utilized by communications colleagues as well as Michigan Medicine and U-M Medical School leadership
• Identify areas for strategic shifts based on tangible metrics like engagement, audience analysis and campaign-specific performance

10% COLLABORATIVE EFFORTS

• As part of the Michigan Medicine Department of Communication, attend meetings with the social media and PR team to share insights, learnings, and plan for future crossover content
• Work with the departments, institutes, and centers across the U-M Medical School to provide best practices, governance, and a strategy for cross promotion
• Work with communicators across the U-M Medical School, Michigan Medicine and the University of Michigan schools and colleges to promote collaboration and cross promotion

• Undergraduate degree or equivalent experience
• 6-8 years of combined social media, content creation, digital strategy, and writing experience
• Experience on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, as well as other emerging platforms.
• Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and familiarity with AP style necessary
• Passion for social communications, innovation, branding, and promotions
• Experience working collaboratively to set goals, implement projects, and assess success
• Demonstrated success in communicating and creating in the social space
• Accustomed to the strategic use of social platforms for brand awareness, reputation management, and customer service
• Must be comfortable in a multi-layered organization with complex reporting relationships
• Ability to determine and execute social strategy, working closely with cross-functional team members to meet business objectives
• Ability to produce high-quality work on deadline and handle several projects at once
• Ability to take both direction and initiative
• Skilled multi-tasker, excellent listener, and extremely organized

• Experience using Microsoft Excel to compile statistics, build formulas, create charts and create pivot tables
• Knowledge of Adobe Creative Suite
• Possess a basic understanding of social media KPIs and conversion rate optimization tactics to effectively analyze data and provide actionable recommendations
• Experience with Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads
• Experience with social media management and scheduling tools, like Sprout Social and Hootsuite to gather analytics and schedule posts
• Experience communicating in an academic medical center or with an academic audience including scientists and learners.
• Writing for a technical or academic audience

Core business hours are 8 a.m. to 5 p.m., Monday through Friday. Occasional nights and weekends may be required. Work to be performed in hybrid setting, split between remote and on site at the Department of Communication and/or Health System properties. On call media duties after hours, one week per quarter

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy

COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely.   More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.