The primary purpose of the full time Marketing Manager is to strategically manage the development, coordination and execution of marketing, recruitment, and public relations campaign and materials to promote and support the college.
Application Deadline: Application deadline is June 30, 2022. Applicants will be notified if selected for an interview. Search may be extended if additional candidates are needed.
Hopkinsville Community College is committed to achieving excellence through cultural diversity. We actively seek candidates of color, women, veterans, persons with disabilities and other individuals.
Develop and/or assist in coordinating and executing the college or system targeted marketing strategies, communication campaigns, and/or public relations activities.
Assist with development of external communication efforts including brand awareness enhancement, enrollment efforts, media coverage, media messaging, speeches, crisis communications and various other external communiques, including presidential communication dissemination.
Advise on design, production, and effective use of marketing/promotional materials including but not limited to catalogues, posters, business cards and reports, by working with a combination of various internal and external contacts and advertising agencies on creative production issues. Oversee production of these materials from concept to finished product.
Design and implement marketing and communication plans in tandem with KCTCS (events, forums, seminars, conferences) programs.
Serve as the primary brand ambassador overseeing brand guidelines and policies.
Coordinate changes to the college website, in collaboration with the marketing and communication director.
Provide photography and video recording and editing for the department/college.
Assist with college-wide event planning, organization, and marketing of events.
Other duties as assigned by supervisor.
Bachelor's degree (marketing, graphic design, desktop publishing or related field) and three years related work experience, or equivalent.
Possess a thorough working knowledge of the Adobe Creative Suite and proficient with Microsoft office programs.
Creative and strategic thinker with the ability to design marketing campaigns and adhere to existing brand.
Strong interpersonal communicator, flexible, and deadline-oriented.
For many residents of western Kentucky and northern Tennessee, higher education begins at Hopkinsville Community College (HCC). As a true comprehensive community college, HCC provides academic and technical associate degrees; diploma and certificate programs in occupational fields; prebaccalaureate education; adult, continuing, and developmental education; customized training for business and industry; and distance learning. As one of 16 public institutions of the Kentucky Community and Technical College System (KCTCS), HCC provides real opportunity to real people – transforming the economy of the region by transforming the lives of the people who live in it. The faculty and staff of the College serve more than 3,800 credit-seeking students each year by assisting them in reaching their educational and career goals.