Department: Kellogg Brand & Marketing
Salary/Grade: EXS/14

Job Summary:

The Creative Director leads the creative vision and strategy for the Kellogg brand and execution of all materials bringing the brand to life, across all degree programs, internal communications and thought leadership programming.  This includes setting the brand strategy in partnership with peers – Sr. Director of Marketing and Sr. Digital Marketing Director, as well as hiring and managing internal and external creative resources. This role will work with multiple teams to ensure all outputs are on strategy and tied to the brand, while leading and cascading that vision to meet the needs of the multiple stakeholders of the Kellogg school.   The Creative Director is a member of the IMC leadership team, which includes Marketing Strategy, Digital Marketing, Communications, Internal Comms, Events and Corporate Engagement, and will report to the Chief Marketing and Communications Officer. Responsibilities center on strategic planning to help determine the most impactful vehicles and creative approaches, as well as guiding creative and design direction to ensure quality and consistency across all materials to maintain, strengthen, and extend the Kellogg brand. This position is ultimately responsible for all design, copy, and production of marketing materials across the Kellogg School of Management.

Please note: This job requires a portion of time spent in the office versus working remotely, due to the collaborative requirements for success.  In the beginning full-time in the office is assumed, at work from home schedule could be entertained based on business needs.

Specific Responsibilities:

• Provides strategic oversight and direction for the Creative team members, as well as members of partner functions in Marketing, Communications, Internal Communications, Events and Corporate Engagement. Responsible for recruiting and selecting, developing, and coaching, rewarding, and retaining and optimizing diverse talent. Leads and coaches team to meet high performance standards and work across the organization with multiple constituents.
• Ensure that all Kellogg marketing materials supporting our brand delivery and stakeholder experiences deliver against the brand promise.  
• Provides strategic direction and leadership for the internal team of graphic designers, copywriters, video, and photo editors, responsible for the creation and production of all Kellogg marketing materials, including print, digital, and video.
• Oversees the strategy development, creation and work of the designers, copywriters/content producers, web, and multimedia specialists in elevating the look and feel of Kellogg School brand.
• Leads both internal staff and outside agencies in the use of these standards and monitor/approve work to ensure compliance.
• Serves as liaison between outside agencies, freelancers and internal resources to ensure vision is maintained and material development and execution quality standards are met.
• Ensures that all marketing materials (entire 360 audience experience) meet brand standards - this includes material by third parties (partner schools and other organizations).

Minimum Qualifications:

• Bachelor's degree in writing, art or graphic design or related field or equivalent professional experience.
• Minimum 10-15 years of experience in all aspects of creative ' print, video, web, etc.
• Exceptional graphic design, copy, video, web design skills and versatile experience in a range of multimedia applications.
• Strong, strategic understanding of brand vision and communications applications.

Minimum Competencies: (Skills, knowledge, and abilities.)

• Strong aptitude for creative vision and ability to navigate complex business topics and issues with a focus on developing creative solutions to achieve established goals.
• Ability to work with all levels of academic, administrative and student management.
• Strong understanding of the creative process from inception to delivery across all aspects of design and copy
• Ability to work with tact, diplomacy and discretion.
• Strong organizational, project management, and workflow coordination skills.
• Demonstrated ability to handle multiple priorities on tight timelines.
• Ability to analyze and integrate information from multiple sources.
• Self-starter and strong team leader.
• Broad and highly conceptual thinker.
• High initiative and motivation.

Preferred Qualifications:

• 15 or more year’s professional experience in graphic design environment, including professional design firm, advertising or marketing agency.

Preferred Competencies: (Skills, knowledge, and abilities)

• Minimum competencies are preferred.

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.