The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager reports to the Associate Director, Marketing Operations within the Office for External Education at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans.
This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support a portfolio of Certificate, Master's, and CME live and online programs.
The Marketing team is a fast-paced, high-energy, and collaborative work environment that uses a holistic, multifaceted approach to marketing and communications activities. Integrated efforts include the utilization of a range of marketing strategies such as advertising (digital and print), email marketing, promotions, collateral (digital and print), strategic alliances, direct marketing, digital marketing, and social media.
This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.
Job responsibilities include:
Develop and execute integrated marketing plans to achieve enrollment targets for assigned programs within the portfolio. Own and drive end-to-end management and execution of assigned marketing projects.
Help drive internal and external messaging process, manage approvals and
manage the distribution of that messaging to various audiences. Work closely with internal colleagues and manage outside vendors (designers, copywriters, agencies) to produce high-quality design and content
Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance
Provide regular program updates to stakeholders (leadership, marketing, education, and business development). Review campaign performance and adjust on an ongoing basis to improve ROI.
Manage execution and usage of marketing team's owned assets (website, database, and email marketing tool, project management system, etc.)
Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout. Ensure accuracy and consistency of program information across all communication channels
Assist team with program pricing strategy via market research and leadership input
This position is based in Boston, but the work may be done fully or primarily remote. Any remote work must be performed in a state in which Harvard is registered to do business (CA*, CT, MA, MD, ME, NH, NY, RI, and VT). Individual flexible and remote work options for this role will be discussed during the interview process. *Note: Harvard employees working in California must be exempt.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
College background and minimum of 5 years relevant work experience
Bachelor's degree in marketing or management or equivalent work experience preferred
Successful track record as a manager, and strategist in a higher education environment
Proficiency in Microsoft Office Suite, Excel, and PowerPoint, CRM tools such as Salesforce, Marketing Cloud
Possess analytical, interpersonal, strategic thinking and strong project management, time management, and organizational skills taking into account the bigger picture with an eye for finding ways to innovate
Collaborative, fact-driven, creative thinker with great business instincts and the ability to manage up and work with senior leaders in a time of significant organizational change
Initiative and ability to proceed with limited direction as an independent self-starter who can prioritize and manage multiple tasks in a face-paced, goal-orientated environment
Experience with productive and positive vendor relationship management
Demonstrated experience leveraging a variety of marketing media
Knowledge of relevant marketing industry trends
Desire to deliver consistent, accurate, high-quality work
Strong oral and written communication skills
Copywriting, proofreading and editing skills
Excellent communication skills and ability to develop productive relationships with a variety of constituents
Ability to work independently, as well as part of a team
Ability to prioritize multiple tasks from various constituents to meet aggressive deadlines and ensure timely presentation
Establishes high goals for organizational success and personal accomplishment; meets or exceeds those goals; conveys a sense of urgency and drives issues to closure
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.