Marketing Manager, Institutes & Centers USC Marshall School of Business Marketing
The Marketing Manager for Institutes and Centers will help lead the creation of marketing materials in line with the mission of the Marshall School of Business by shepherding ideas from planning to development to execution. This person will collaborate with others and manage resources/budgets to bring the marketing calendar to life.
The Marshall Schools centers of excellence (Institutes, Centers, and Initiatives) are entities at the forefront of the schoolâs thought leadership in critical and emerging areas of business. The newest additions include the world-leading Kendrick Institute for Supply Chain and the VanEck Initiative for Digital Assets and the Initiative for Digital Competition. These entities are in addition to the Marshall Schoolâs leading entrepreneurial Centers â the Greif Center for Entrepreneurial Studies and the Brittingham Social Enterprise Lab.
Reporting to the CMO and collaborating with peers who specialize in PR, Brand, and Digital Content, the Marketing Manager will manage and execute marketing communications in collaboration with subject matter experts on the team and key stakeholders at each center of excellence at the school. This role is for someone who enjoys inspiring others to do great work together and whose key strengths are organization and collaboration with a strong attention to detail. They will manage workstreams and create tactical plans to develop assets across a broad range of channels and targets.
Responsibilities and Duties
The key functions of this role are to support the branding and marketing of Marshallâs centers of excellence as follows:
Marketing Development: Managing the development process for marketing materials and deliverables, end-to-end in partnership with external agency resources and internal resources
Internal Client Services & Relationship Building: Developing strong relationships with internal stakeholders across Marshall centers to help develop content that promotes the Marshall Brand and fulfills the needs of centers of excellence.
Production Management: Managing the workflow with creative partners, the rest of the marketing team, and center staff to develop video and static assets and brand materials at a quality level in line with industry.
Content Planning: Strategically developing, managing, and collaborating with internal stakeholders on Marshall School Content Calendars.
Senior Level Project Management: Ability to turn calendars and plans into reality with flawless execution and by applying best practices from industry.
Events Marketing â many centers promote thought leadership through conferences and speaker series. Help create assets that promote these events prior and curate content post event.
Â· 7 years of relevant brand management experience, can include client brand and/or creative agency experience in marketing/advertising/production.
Â· 4 years experience in content marketing, brand marketing, event marketing, or related creative management field.
Â· Experience working with external agency and creative partners
Â· Experience with events marketing is a plus.
Â· Knowledge and understanding of digital media
Â· Strong written and oral communication skills
Â· Ability to work with a wide range of people and mindsets and navigate different agendas
Â· Strong collaboration skills, skilled at listening to others and distilling requests into strategic priorities
Â· Minimum Education: Bachelorâs Degree
Â· Minimum Experience: 5 years
Â· Minimum Field of Expertise: Thorough knowledge of marketing and management. Knowledge of the principles, practices, concepts, methodology, and techniques of marketing. Demonstrated verbal and written communication skills. Demonstrated creative and artistic skills.
Required Documents and Additional Information
Â· Required: Resume (max 3 pages) - Please do not submit your application without this document.
Â· Optional: Portfolio or link to work samples, cover letter
Â· Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.
Â· USC is requiring all students, faculty, and staff to submit proof of COVID-19 vaccination and booster. There is exemption process available for medical and religious reasons. Your safety is our top priority.
Â· USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.
Â· The University of Southern California is an Equal Opportunity Employer that Values Diversity.
Why join the USC Marshall School of Business?
The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the countryâs top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.
USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace. Â
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 5 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and management. Knowledge of the principles, practices, concepts, methodology, and techniques of marketing. Demonstrated verbal and written communication skills. Demonstrated creative and artistic skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.