Assistant Director of Marketing- Marketing and Promotions
Gonzaga University
Application
Details
Posted: 06-Jun-22
Location: Spokane, Washington
Type: Full-time
Required Education: 4 Year Degree
Salary: DOE
Sector:
Collegiate Sports
The Assistant Director of Marketing will be responsible for the development and execution of marketing plans. The Assistant Director will work closely with coaches, support staff, and student-athletes to increase awareness, attendance, and ticket sales.
Marketing and Game Presentation
Develop and execute marketing plans for assigned sports to drive brand awareness, attendance, and ticket sales
Plan, direct, and evaluate game presentation including but not limited to scripts, promotions, and recognitions
Work with Creative Services in execution of promotional materials and in-game content
Work with Gonzaga Sports Properties on sponsorship planning and fulfillment Assist in development and execution of department advertising and promotion plans
Program Management
Oversee Gonzaga Athletics marketing programs such as: Marketing Internship, mascot, Jr Zag Club, and student rewards
Responsible for recruiting, training, and supervising Marketing Interns
Responsible for recruiting, training, and supervising mascots
Coordinate Jr Zag Club memberships to increase memberships and engagement
Manage student rewards program aimed at increasing student attendance and engagement
Creative and Social Media
Participate in creation and proliferation of social media strategy for the athletic department
Assist in management of Gonzaga Athletic social media sites
Assist Creative Services in the execution of photo and video shoots
NCAA Compliance
Employees of Gonzaga University’s Athletic Department must comply with all NCAA rules and regulations, and acknowledge this compliance as part of an evaluation process.
Other Functions
Assist other members of the Athletic department during peak periods and with special workload projects.
Incumbent may represent the department on University-wide committees or projects as assigned and approved by the supervisor.
Ability to travel when needed
Knowledge Required
Specialist Knowledge in field
Minimum Qualifications
Bachelor’s Degree
2 years of marketing and promotions experience
Excellent written and verbal communication skills
Excellent public relations and promotional skills
Strong interpersonal skills; ability to relate and work well with others
Ability to work evening and weekend hours as needed for various Athletic functions and events
Adobe Creative Suite experience
Desired Qualifications
Masters Degree in Business, Sports Administration, Communications, or related field
2+ years of marketing and promotions experience within Athletics
Division I football or basketball game management experience
Gonzaga University is located in Spokane, Washington, and is a member of the West Coast Conference (WCC) and sponsors 18 NCAA Division I programs.
At Gonzaga we don’t just state our mission, we live it every day as a Catholic, Jesuit, and humanistic University. It is the reason we exist and the foundation for our purpose: educating students for lives of leadership and service. From students to faculty and staff members, everyone here knows what we stand for – and they know how valuable our mission is to the success of our institution.
Our competitive benefit packages are part of Gonzaga’s commitment to care for the whole person. Packages include medical, dental, vision, life insurance, disability insurance, flexible spending accounts, retirement, tuition benefits, and other University-provided benefits.
We also provide numerous resources which help bring balance to the complexities of work and personal life through our work/life and wellness programs.
