POSITION SUMMARY

This position will primarily be responsible for social media (organic and paid) marketing and creating, curating, short-form video production, as well as other aspects of digital marketing for a busy, nonprofit theater in the heart of downtown Portsmouth, presenting hundreds of events a year. 

A demonstrated ability to think strategically and creatively, manage multiple priorities, and showcase expert attention to detail is a must. The successful candidate will be highly proficient in creating social media content and have an outgoing personality, a willingness to embrace the unexpected, and a love of the performing arts. Paramount to this position is working closely with staff in all departments to ensure successful interdepartmental operations. 

Attending events to capture content for social media is a vital component of this position, so working some nights and weekends is required. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

To perform this job successfully, an individual must satisfactorily achieve the essential duties below.

• Produce short video content to use across the organization for social media, internal and external presentations, for partnership pitches, etc.
• Manage the online persona of The Music Hall:
  • Create engaging social media and digital content prior to, during, and after events
  • Grow and track audiences, engagement, and effectiveness across all digital platforms
  • Create events listings for website and calendar listing sites
  • Seek out and manage influencers, content creators, and guest bloggers
  • Assist with email marketing campaigns and on-premise digital marketing
  • Communicate social media campaigns and strategies to staff and volunteers.
• Write for web, social media, digital advertising, and other writing tasks, as needed
• Analyze and report trends and results of marketing data
• Develop and maintain vendor relationships 
• Assist in managing billables and budget tracking
• Be a representative of The Music Hall at our events and in the community

Company reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Company may require an employee to perform duties outside their normal description.

• A bachelor's degree in Communications, Marketing, or similar; or a minimum of 3 years of experience and proven knowledge working on major social media platforms:
• Demonstrated ability to grow social media accounts through engagement and followers,
• Knowledge of, and interest in, exploring new avenues for social media growth, and ability to create and capitalize on social media trends,
• Working knowledge of Google Workspace
• Proficient with Adobe Suite (Photoshop, InDesign, Premiere, Audition), Sprout Social (or similar), Facebook Ad Manager, Google Analytics, Google Ads, Salesforce, and WordPress
• Multimedia and video production experience creating, editing, and polishing short-form video 
• Schedule: Regular evening and weekend availability is necessary. Occasional overtime may be required.
• Exceptional attention to detail
• Exceptional written communication skills and an ability to proofread and edit copy